毕业论文星巴克营销外文文献(星巴克转型的外文文献以及翻译,还有文献综述)

1.星巴克转型的外文文献以及翻译,还有文献综述

1、毕业论文格式的写作顺序是：标题、作者班级、作者姓名、指导教师姓名、中文摘要及关键词、英文摘要及英文关键词、正文、参考文献。

2、毕业论文中附表的表头应写在表的上面，居中；论文附图的图题应写在图的下面，居中。按表、图、公式在论文中出现的先后顺序分别编号。

3、毕业论文中参考文献的书写格式严格按以下顺序：序号、作者姓名、书名（或文章名）、出版社（或期刊名）、出版或发表时间。

4、论文格式的字体：各类标题（包括“参考文献”标题）用粗宋体；作者姓名、指导教师姓名、摘要、关键词、图表名、参考文献内容用楷体；正文、图表、页眉、页脚中的文字用宋体；英文用Times New Roman字体。

5、论文格式的字号：论文题目用三号字体，居中；一级标题用四号字体；二级标题、三级标题用小四号字体；页眉、页脚用小五号字体；其它用五号字体；图、表名居中。

6、格式正文打印页码，下面居中。

7、论文打印纸张规格：A4 210*297毫米。

8、在文件选项下的页面设置选项中，“字符数/行数”选使用默认字符数；页边距设为 上：3厘米；下：2.5厘米；左：2.8厘米；右：2.8厘米；装订线：0.8厘米；装订线位置：左侧；页眉：1.8厘米；页脚1.8厘米。

9、在格式选项下的段落设置选项中，“缩进”选0厘米，“间距”选0磅，“行距”选1.5倍，“特殊格式”选（无），“调整右缩进”选项为空，“根据页面设置确定行高格线”选项为空。

10、页眉用小五号字体打印“湖北工业大学管理学院2002级XX专业学年论文”字样，并左对齐。

11、使用软件：Microsoft Word 2000以上版本。

论文结构

论文格式

毕业论文的结构

拟定结构提纲

会计论文的结构

论文选题

选题的具体方法

选题的原则

选题的重要性

毕业论文选题的原则

论文答辩

毕业论文答辩前的准备

毕业论文的答辩

2.星巴克作为大学生市场营销专业毕业论文来讲,写哪方面会比较新颖

（一）题名（Title,Topic）

题名又称题目或标题。题名是以最恰当、最简明的词语反映论文中最重要的特定内容的逻辑组合。

论文题目是一篇论文给出的涉及论文范围与水平的第一个重要信息，也是必须考虑到有助于选定关键词不达意和编制题录、索引等二次文献可以提供检索的特定实用信息。论文题目十分重要，必须用心斟酌选定。有人描述其重要性，用了下面的一句话：“论文题目是文章的一半”。对论文题目的要求是：准确得体：简短精炼：外延和内涵恰如其分：醒目。

（二）作者姓名和单位（Authoranddepartment）

这一项属于论文署名问题。署名一是为了表明文责自负，二是记录作用的劳动成果，三是便于读者与作者的联系及文献检索（作者索引）。大致分为二种情形，即：单个作者论文和多作者论文。后者按署名顺序列为第一作者、第二作者……。重要的是坚持实事求是的态度，对研究工作与论文撰写实际贡献最大的列为第一作者，贡献次之的，列为第二作者，余类推。注明作者所在单位同样是为了便于读者与作者的联系。

（三）摘要（Abstract）

论文一般应有摘要，有些为了国际交流，还有外文（多用英文）摘要。它是论文内容不加注释和评论的简短陈述。其他用是不阅读论文全文即能获得必要的信息。摘要应包含以下内容：

①从事这一研究的目的和重要性；

②研究的主要内容，指明完成了哪些工作；

③获得的基本结论和研究成果，突出论文的新见解；

④结论或结果的意义。

（四）关键词（Keywords）

关键词属于主题词中的一类。主题词除关键词外，还包含有单元词、标题词的叙词。

主题词是用来描述文献资料主题和、给出检索文献资料的一种新型的情报检索语言词汇，正是由于它的出现和发展，才使得情报检索计算机化（计算机检索）成为可能。主题词是指以概念的特性关系来区分事物，用自然语言来表达，并且具有组配功能，用以准确显示词与词之间的语义概念关系的动态性的词或词组。

技巧—：依据学术方向进行选题。论文写作的价值，关键在于能够解决特定行业的特定问题，特别是在学术方面的论文更是如此。因此，论文选择和提炼标题的技巧之一，就是依据学术价值进行选择提炼。

技巧二：依据兴趣爱好进行选题。论文选择和提炼标题的技巧之二，就是从作者的爱好和兴趣出发，只有选题符合作者兴趣和爱好，作者平日所积累的资料才能得以发挥效用，语言应用等方面也才能熟能生巧。

技巧三：依据掌握的文献资料进行选题。文献资料是支撑、充实论文的基础，同时更能体现论文所研究的方向和观点，因而，作者从现有文献资料出发，进行选题和提炼标题，即成为第三大技巧。

技巧四：从小从专进行选题。所谓从小从专，即是指软文撰稿者在进行选则和提炼标题时，要从专业出发，从小处入手进行突破，切记全而不专，大而空洞。

11.参考文献格式要规范，严谨，基本要求超过三十篇（工程硕士20）。

12.所有参考文献必须在论文中有引用的地方。

13.所有图形公式都要自己完成，拷贝、复制是不允许的。

14.尽量不要用我或者我们这样的字眼，也就是口语化的东西要杜绝。

15.图形都要有英文的title。

16.页眉需要有下面信息。

17.摘要和目录是专家评审的主要翻阅的地方，一定要让摘要和目录体现所做工作和创新点，所以摘要和目录的编写很重要，往往容易被忽视！

18.表格需要有编号并至于表格的上方，不同于图形的放置于下方。

19.论文的结构一般是

背景介绍

·研究现状

现有算法、技术、手段或方法的缺陷和不足

提出的新的算法、协议、方法、技术或手段

对自己提出的方法、技术或手段进行实践、分析和比较

结论和展望

20.论文撰写时，一定要注意书面语气，不要有口语化的成分，很多同学没有培养这方面的能力，写的内容过于口语化，应注意！

3.求一篇关于家电营销的外文文献

Japan's Sony Corporation, founded in 1946, formerly known as Communications Co., Ltd., Tokyo ", there were only 20 workers, 500 U.S. dollar assets. 50 years, co-founder Morita depth and it changed its name to" Tokyo Tsushin Kogyo. "Now, the cable Nepal has 72 subsidiaries, more than 40,000 employees in seven countries to set up more than 30 factories, in 1999, "Fortune" 500 list, Sony ranked No. 31, the amount of revenue 53,156,700,000 U.S. dollars, profits of 1.4 billion U.S. dollars, the amount of 53,182,900,000 U.S. dollars of assets. The company mainly produces TV sets, cameras, game consoles, such as more than 10,000 kinds of audio-visual equipment and household appliances, marketing its products in more than 100 countries. 80 at the end of damage to Sony At that time, from the field of electronic entertainment hardware towards software, respectively, more than 20 billion dollars to 3.4 billion U.S. dollars and the United States acquired CBS and Columbia Pictures, but as a result of the purchase of misconduct, mismanagement and cultural conflicts and other reasons, the company was plunged into difficulties, through marketing strategy and marketing culture change so that companies find their feet. Second, the road of change Sony (A) the depth and age of Morita Founded at the beginning of Sony, Morita has depth and a dream: the electronics and engineering technology for the production of integrated consumer products, and to lead the world the new trend of electronic products. One day in 1948, Japan Broadcasting Corporation in depth to see a US-made tape recorder, tape recorder was not yet known by the Japanese, the depth to see its potential and immediately applied for a patent in Japan. At first, almost no one to buy their products, Morita aware of the creativity of science alone is not enough, there is no reason why their customers buy the new products, simply because they do not know of any use of this product, which must be the Church how to use them. Morita inferred recorder market is the best school he. They can weigh up to 80 pounds of tape recorders, price 700 U.S. dollars, so cumbersome and expensive products on the schools it is applied too. How do? So they put all the company's engineers go to a hotel room 10 days, in less than 9 months, Sony has finally produced a more or less the same size as the suitcase portable tape recorder, only the original price half. Morita super salesmen in Japan, everywhere around the lobby of the school to show teachers how to use the tape recorders were. Person's "need" also needs to be developed, the need to guide and persuade, in the lobby Morita, the 18-month, there are 40,000 schools in the 2 / 3 of the students bought a heavy tape recorder. After that, banks, institutions, universities, radio stations have to buy a tape recorder, or even everyone wants to have a tape recorder. Depth of marketing the "nerve" is sharp, he first heard of Bell Labs developed a transistor known as the mystery of things, he would fly to the United States supported the investigation, for the first transistor to obtain all available information. He has spent 25,000 U.S. dollars to buy the franchise after the return of four technical working group organized to carry out research, he is the guiding ideology of micro-products, under his leadership, and finally to create the world's first pocket transistor radio. His constant renovation of the marketing idea, to go in front of others and do things that others did not, therefore, he was always ahead. Is the first concept to be the world's first pocket-sized stereo recorder, the first mini-TV, the first mini-video player and so on, until the "Sony products are always up-to-date" business reputation. Sony's world, to understand the world advanced technology of information, study abroad, business management. In 1953, Morita visit to Europe and found the famous Philips is located in a remote township, he suddenly realize the truth in the saying: Philippe Sony can do can do! This trip a successful firm determination.如果对你有帮助；望采纳，O（∩_∩）O谢谢。

4.求一份营销策略方面的论文文献,要中英文都有的

参考文献

〔l」黄凤玲.关注烟草经济高增长下的深入调整，《中国烟草》，2005.3,

38一39页

〔2」〔美〕斯蒂芬卫罗宾斯.《管理学》第7版，中国人民大学出版社，2004,

365页

〔3」钟涛、何立眠、朱佳著.《整合营销》，山西经济出，1998,127页

[4」麦克尔.波特.《竞争优势》，华夏出版社，2005,202页

[5]吕忠信.《世界烟草经济》，中国科学技术大学出版社第1版，2006,

65页

〔6〕国家局经济运行司.盘点成果稳中进取，《中国烟草》，2005.3,

21页

[7〕编者.2004中国烟草回眸，《中国烟草》，2005.3,45页

[8]彻纳东尼和麦唐纳著.《创造强有力的品牌》，中国经济出版社，2004:

26页

[9」刘钟详.国际卷烟流行口味特点及其对我国消费的影响，《烟草科

技》，2006.4,61页

仁10〕编者.2007中国烟草回眸，《中国烟草》，2007.12,12页

【11]刘宗柳.卷烟消费的市场现状与潜力分析，《中国烟草》，2006.6,

47页

〔1幻王长根.《学习型企业文化理论与实践》中国经济出版，2005,

123一124页

「13〕于建原.《营销管理》，西南财经大学出版社，2003,96页

〔14」中国江西网，中国卷烟零售户经营状况调查，W卿.jxcn.。n

〔15〕龚锦华.（（企业战略、文化、管理研究报告》，2006,162页

〔16」毕长敏主编.烟草流通企业战略与管理，东北财经大学出版社，

2004.6,137页

〔17」刘志峰.零售业态之变催促烟草流通改革，《中国烟草》，2006.8

55页

[18]中国烟草在线panies are those that focus their efforts strategically. Strategy should be a stretch exercise, not a fit exercise. To meet and exceed customer satisfaction, the business team needs to follow an overall organizational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does. Strategy is the way in which a company orients itself towards the market in which it operates and towards the other companies in the marketplace against which it competes. It is a plan an organization formulates to gain a sustainable advantage over the competition. The central strategic issue: why different companies, facing the same environment, perform differently. Strategy answers the following questions: what are the sources of the company's sustainable competitive advantage? how a company will position itself against competition in the market over the long run to secure a sustainable competitive advantage? what are the key strategic priorities? Strategy is an agreed-on guide to action that should lead business to success in the marketplace by satisfying customer needs better than the competition does. Strategy formulation is the major task for the company entrepreneur and CEO, but it is the task of middle managers and project managers to carry this strategy out and turn it into results. Strategic Leadership As a strategic leader your prime responsibility is to ensure that your organization is going in the right direction. To be able to identify the right strategy and pursue it to the desired result, you need to master two important functions: strategic thinking and strategic planning. Ten Major Schools of Strategic Management Ten deeply embedded, though quite narrow, concepts typically dominate current thinking on strategy. These range from the early Design and Planning schools to the more recent Learning, Cultural and Environmental Schools8 New Approaches to Strategy Formulation The currently dominant view of strategy is the resource-based theory. Traditional strategy models, such as Michael Porter's five forces model, focus on the company's external competitive environment. Most of them do not attempt to look inside the company. In contrast, the resource-based perspective highlights the need for a fit between the external market context in which a company operates and its internal capabilities. According to this view, a company's competitive advantage derives from its ability to assemble and exploit an appropriate combination of resources. Sustainable competitive advantage is achieved by continuously developing existing and creating new resources and capabilities in response to rapidly changing market conditions. In relation to the 10 traditional approaches, today, strategy formulation should also be a combination of them - judgmental designing, intuitive visioning, and emergent learning; it should be about transformation as well as perpetuation; it has to involve individual cognition and social interaction, co-operative as well as conflictive; it must include analyzing before and programming after as well as negotiating during; and all of this must be in response to what can be a demanding environment.8 Blue Ocean Strategy: 6 Principles Blue ocean strategy is about revolutionary value innovation. The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks。

More Balanced Organization: 5 Basic Elements Empowered Employees (Metal): Building Your Sustainable Competitive Advantage Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors。 More SWOT Analysis: Questions To Answer What is your strongest business asset? What unique resources do you have? What do you offer that makes you stand out from the rest?。

More Your Strategic Intent Strategic intent is a high-level statement of the means by which your organization will achieve its vision. It is a core component of your dynamic strategy. Strategic intent cannot be planned all in advance. It must evolve on the basis of experience during its implementation。 More Market Leadership Strategies The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the 。

7.求一篇关于中国茶文化的外文文献

The Chinese people, in their drinking of tea, place much significance on the act of "savoring." "Savoring tea" is not only a way to discern good tea from mediocre tea, but also how people take delight in their reverie and in tea-drinking itself. Snatching a bit of leisure from a busy schedule, making a kettle of strong tea, securing a serene space, and serving and drinking tea by yourself can help banish fatigue and frustration, improve your thinking ability and inspire you with enthusiasm. You may also imbibe it slowly in small sips to appreciate the subtle allure of tea-drinking, until your spirits soar up and up into a sublime aesthetic realm. Buildings, gardens, ornaments and tea sets are the elements that form the ambience for savoring tea. A tranquil, refreshing, comfortable and neat locale is certainly desirable for drinking tea. Chinese gardens are well known in the world and beautiful Chinese landscapes are too numerous to count. Teahouses tucked away in gardens and nestled beside the natural beauty of mountains and rivers are enchanting places of repose for people to rest and recreate themselves.

China is a country with a time-honored civilization and a land of ceremony and decorum. Whenever guests visit, it is necessary to make and serve tea to them. Before serving tea, you may ask them for their preferences as to what kind of tea they fancy and serve them the tea in the most appropriate teacups. In the course of serving tea, the host should take careful note of how much water is remaining in the cups and in the kettle. Usually, if the tea is made in a teacup, boiling water should be added after half of the cup has been consumed; and thus the cup is kept filled so that the tea retains the same bouquet and remains pleasantly warm throughout the entire course of tea-drinking. Snacks, sweets and other dishes may be served at tea time to complement the fragrance of the tea and to allay one's hunger.

8.【急】求一篇论文的 外文文献

分贝仪 article Full article /magsdirx/ax/addenda/media/koya2811.pdfThis article investigates the characteristics of the Radio Shack Sound Level Meter in regard to its accuracy.The Radio Shack Sound Level Meter is a versatile and economical device, used for calibrating home theater speaker levels, subwoofer level matching to main speakers, low-frequency room-mode analysis, and measuring loudspeakers. Conveniently, an output jack is provided on these sound level meters, which allows connections to personal computer sound cards, and permits usage of these devices via PC-based acoustic measurement programs. But how accurate is this device and is it the appropriate tool to be used in the aforementioned activities?The Radio Shack Analog-Display Sound Level Meter (referred to hereafter as the RS SPL meter) has seen a model change. The new version (Photo 1, model number: 33-4050) is more compact than its predecessor. I assume that many users still own the older, now-discontinued version (Photo 2, model number: 33-2050), so I include it here. The Radio Shack Digital-Display Sound Level Meter (Photo 3, model number: 33-2055) features a digital readout of the sound level instead of a moving needle.I had access to two of the older-model RS SPL meters, one new model, and a digital version. I used these four units for this study.FREQUENCY RESPONSEDETERMINATION METHODI devised a method to determine the frequency response of the four RS SPL meters. First, I took a reference measurement using a calibrated Mitey Mike II microphone and a custom-made microphone preamplifier. From its specification sheet, the Mitey Mike II has a flat response in the low-frequency range, to 20Hz. The custom-made microphone preamplifier was designed to have a flat frequency response down to DC. I used LMS, which uses stepped sine signal acquisition1, to perform all acoustic measurements.One speaker I used in making this reference measurement was a 6½˝ two-way bookshelf speaker with a relatively flat frequency response (88Hz ~ 20kHz， ±2dB). Because the bookshelf speaker's frequency response extends down to only 88Hz (-3dB), I used a subwoofer with an approximately flat frequency response down to 16Hz (16Hz ~ 200Hz， ±2dB) to ascertain the low frequency region. I measured the bookshelf speaker using the ground-plane method2 and the pseudo-anechoic (gated3) method.I performed both measurement methods for the bookshelf speaker because when the RS SPL meter is placed flat on the ground, its microphone element edge is about 1cm off the ground. I surmised that this height differential in the ground-plane measurement may limit high-frequency accuracy4. Therefore, for high frequencies (above 500Hz), I used pseudo-anechoic measurements, which place the RS SPL meter microphoneTube, Solid State,Loudspeaker TechnologyPHOTO 1: RS Sound level meter (new model).。

9.求关于零售业管理的外文文献

1. 零售管理（第7版） 作者 ： 巴里·伯曼

出版社 ： 中国人民大学出版社2. 基业成长 作者 ： 鲁宾菲尔德/海明威

出版社 ： 中国人民大学出版社4. 富甲美国：沃尔玛创始人自传 作者 ： （美）沃尔顿（Walton,S.and Huey,J.）

出版社 ： 上海译文出版社 7. 只放一只羊：零售大王阿尔迪战胜沃尔玛的11大秘密 作者 ： （德）布兰德斯

出版社 ： 电子工业出版社2007-04-02 23:47:42添加 8. 7-ELEVEN零售圣经 作者 ： （日）绪方知行

出版社 ： 科学出版社 10. 零售业 作者 ： 冯迪/M.哈特/李冬

出版社 ： 中国人民大学出版社13. 零售业--哈佛商学院案例精选集（英文影印版）实务系列 作者 ： 编写/M.哈特等

出版社 ： 中国人民大学出版社

10.求关于营销渠道策略的外文书籍,注明书名,作者,出版社,年代,

1.A.Jueland and S.Shugan. Managing Channal Profits[J]. Marketing Science,1983(2):239~272

2.P. Rey and J.Stiglitz. Vertical Restraint and Producers Competition[J]. European Economic Review,1988,32:561~568

3.Choi S.Chan.Price Competition in a Channel Structure with a Common Retailer[J].Markting Science,1991,10(4):271~296

4.G.Shaffer.Slotting Allowances and Retail Price Maintenance:A Comparison of Facilitating Practices[J]. RAND Journal of Economics,1991,22(1):120~135

转载请注明出处众文网 » 毕业论文星巴克营销外文文献(星巴克转型的外文文献以及翻译,还有文献综述)