众文网1.商务英语毕业论文范文
英语饮料广告中的语用预设研究 字数：4962.页数：17 论文编号：YY217 Abstract Advertising language has received a thorough study from different aspects. With the development of linguistics, the studies on advertising language are inclined to the relationship between language and context. In this case, pragmatic presupposition appears to be the very tool for its sensitive nature to context. In addition, common ground and appropriateness of pragmatic presupposition also make great contribution to the concise and economical advertisement. However, other properties like one-sidedness, subjectivity and latency are equally noticed. Proper exploitation of these features may develop useful market strategies. Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective. The thesis focuses on the phenomenon of pragmatic presupposition in English advertisement for beverage. Based on the foundational theory, the classifications and functions of pragmatic presupposition are exposed by qualitative study method. Meanwhile, a case study is conducted to tentatively explore the distribution and frequency of each type by quantitative analysis. Research findings show that pragmatic presupposition occurs in 94% of the collected 100 drinks advertisements; the state presupposition accounts for the largest percentage (40%) among all five classifications , followed by belief presupposition, behavior presupposition, existential presupposition and fact presupposition, for 22%, 14%, 13%, 5% respectively. Key Words: advertising language pragmatic presupposition function classifications description 摘要 广告语言的研究一直以来都备受各个领域学者们的青睐。
在语言学领域，语言学的发展使得广告语言的研究逐渐趋向于语言与语境的关系的研究。于是，对语境敏感的语用预设便成为了分析广告语言的理想工具。
语用预设的共知性和合适性简化了广告的语言，节省了广告的费用。另外，语用预设本身还具有单向性、主观性和隐蔽性。
巧妙运用这些特征可以衍生出有效的广告撰写策略。因此，从语用预设的视角研究广告语言是很有意义的。
本文主要致力于研究英文饮料广告语言的语用预设现象。作者以语用预设作为研究基本理论，结合定性研究和定量研究方法，通过分析语用预设在饮料广告中的类型和功能，同时对各预设类型在英文广告中的分布和出现频率也进行调查研究，力图探讨语用预设在英文饮料广告中运用的深度和广度。
调查结果发现：语用预设在英文饮料广告中的运用程度极高，在收集的100条广告语中呈现出94%的高频率。与此同时，状态预设在五种语用预设类型中出现的频率最高，达到40%。
其余的信仰预设、行为预设、存在预设和事实预设分别占22%、14%、13%和5%。 关键词：广告语 语用预设 功能 分类描写 目录 Abstract 。
..1 摘要。
.2 Chapter 1 Introduction。
3 Chapter 2 Literature Review 。
.4 2.1 Previous studies on pragmatic presupposition abroad 。
4 2.2 Previous studies on pragmatic presupposition at home。
.. 5 Chapter 3 Theoretical Foundations。
..6 3.1 The definitions of pragmatic presupposition 。
..6 3.2 The characteristics of pragmatic presupposition。
. 7 3.2.2 Subjectivity。
..7 3.2.3 Latency 。
7 3.3 The classifications of pragmatic presupposition in print advertisement language 8 3.3.1 Existential presupposition 。
8 3.3.2 Fact presupposition。
. 8 3.3.3 State presupposition。
.9 3.3.4 Belief alue presupposition。
9 3.3.5 Behavior presupposition。
10 3.4 Functions of pragmatic presupposition in drink advertisement language。
10 3.4.1 Concise function。
.10 3.4.2 Euphemism function 。
.11 3.4.3 Persuasive function 。
11 Chapter 4 Case Study。
11 4.1 Research aims 。
..11 4.2 Data collection。
.12 4.3 Data analysis 。
..12 4.3.1 Statistic numbers 。
..12 4.3.2 Analysis findings。
14 Chapter 5 Conclusion 。
..15 5.1 General summary 。
15 5.2 Limitations of present study 。
..。
2.商务英语毕业论文范文
英语饮料广告中的语用预设研究 字数：4962.页数：17 论文编号：YY217 AbstractAdvertising language has received a thorough study from different aspects. With the development of linguistics, the studies on advertising language are inclined to the relationship between language and context. In this case, pragmatic presupposition appears to be the very tool for its sensitive nature to context. In addition, common ground and appropriateness of pragmatic presupposition also make great contribution to the concise and economical advertisement. However, other properties like one-sidedness, subjectivity and latency are equally noticed. Proper exploitation of these features may develop useful market strategies. Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective.The thesis focuses on the phenomenon of pragmatic presupposition in English advertisement for beverage. Based on the foundational theory, the classifications and functions of pragmatic presupposition are exposed by qualitative study method. Meanwhile, a case study is conducted to tentatively explore the distribution and frequency of each type by quantitative analysis. Research findings show that pragmatic presupposition occurs in 94% of the collected 100 drinks advertisements; the state presupposition accounts for the largest percentage (40%) among all five classifications , followed by belief presupposition, behavior presupposition, existential presupposition and fact presupposition, for 22%, 14%, 13%, 5% respectively.Key Words: advertising language pragmatic presupposition function classifications description 摘要广告语言的研究一直以来都备受各个领域学者们的青睐。
在语言学领域，语言学的发展使得广告语言的研究逐渐趋向于语言与语境的关系的研究。于是，对语境敏感的语用预设便成为了分析广告语言的理想工具。
语用预设的共知性和合适性简化了广告的语言，节省了广告的费用。另外，语用预设本身还具有单向性、主观性和隐蔽性。
巧妙运用这些特征可以衍生出有效的广告撰写策略。因此，从语用预设的视角研究广告语言是很有意义的。
本文主要致力于研究英文饮料广告语言的语用预设现象。作者以语用预设作为研究基本理论，结合定性研究和定量研究方法，通过分析语用预设在饮料广告中的类型和功能，同时对各预设类型在英文广告中的分布和出现频率也进行调查研究，力图探讨语用预设在英文饮料广告中运用的深度和广度。
调查结果发现：语用预设在英文饮料广告中的运用程度极高，在收集的100条广告语中呈现出94%的高频率。与此同时，状态预设在五种语用预设类型中出现的频率最高，达到40%。
其余的信仰预设、行为预设、存在预设和事实预设分别占22%、14%、13%和5%。 关键词：广告语 语用预设 功能 分类描写 目录Abstract 。
..1摘要。
.2Chapter 1 Introduction。
3Chapter 2 Literature Review 。
.42.1 Previous studies on pragmatic presupposition abroad 。
42.2 Previous studies on pragmatic presupposition at home。
.. 5Chapter 3 Theoretical Foundations。
..63.1 The definitions of pragmatic presupposition 。
..63.2 The characteristics of pragmatic presupposition。
. 73.2.2 Subjectivity。
..73.2.3 Latency 。
73.3 The classifications of pragmatic presupposition in print advertisement language 83.3.1 Existential presupposition 。
83.3.2 Fact presupposition。
. 83.3.3 State presupposition。
.93.3.4 Belief alue presupposition。
93.3.5 Behavior presupposition。
103.4 Functions of pragmatic presupposition in drink advertisement language。
103.4.1 Concise function。
.103.4.2 Euphemism function 。
.113.4.3 Persuasive function 。
11Chapter 4 Case Study。
114.1 Research aims 。
..114.2 Data collection。
.124.3 Data analysis 。
..124.3.1 Statistic numbers 。
..124.3.2 Analysis findings。
14Chapter 5 Conclusion 。
..155.1 General summary 。
155.2 Limitations of present study 。
..。
3.全英文的商务英语论文
1 from business English language characteristics of business English translation2 in cross-cultural communication interpretation3 business English translation errors analysed4 discuss trademark translation5 the shallow brand name6 and the stylistic features of English letters and translation7 business contract English language characteristics and translation8 in business negotiations pragmatic analysis of fuzzy language9 trademark of the principles and methods of translation named10 2000c business translation methods11 the language of international business negotiation conflict12 international business negotiations of the cultural adaptation strategy13 secretarial English of pragmatic failures14 of business English words and common vocabulary comparison and analysisThe commercial English translation theory and translation skills16 the differences between Chinese and western culture and business reception17 and cultural differences of sino-american business negotiations。
4.商务英语专业的可以写哪些题目的论文
1. 《例析大学英语中阅读的方法》
2. 《论文化因素对英汉翻译的影响》
3. 《商务英语的特点及翻译技巧》
4. 《商标名称的翻译与策略》
5. 《句法简化对听力理解的作用》
6. 《英语学习中的汉语干扰问题》
7. 《如何对待阅读理解中的生词》
8. 《英汉互译中意义的不对应》
9. 《商务谈判中的语言艺术》
10. 《国际商务单证的作用及种类》
11. 《英语写作中的时态与时间环境成分关系》
12. 《浅谈对信用证的审核 》或《信用证结算的风险及防范 》
13. 《主题句的位置及作用在英汉语中的对比》
14. 《论国际贸易中英语的作用》
15. 《商标名称的翻译与策略》
16. 《美语口语中俚语现象透析》
17. 《英语的思维方式在英文写作中的运用》
18. 《外贸业务报价的策略分析》
19. 《英汉互译中形象语言的处理》
20. 《形象语言在英语写作中的效果》
21. 《利用网络特征提高英语运用能力》
22. 《怎样克服中国学生英语写作中的造词现象》
23. 《结合课堂环境与记忆规律记忆外语词汇》
24. 《单证员/报关员/跟单员等在国际贸易中的地位》
25. 《浅谈英语写作时避免修饰语错位的方法》
26. 《商务函电翻译的用词技巧》
27. 《高职学生的英语词汇重复理论与英语阅读中的猜词策略》
28. 《社会文化迁移对中国式英语的影响》
29. 《背诵课文在英语学习中的作用》
30. 《商务英语函电在对外贸易中的作用》
31. 《大学生在运用定语从句时常见错误及分析其原因》
32. 《珠江三角洲外贸现状及存在的问题》
33. 《英语写作中常见中式英语分析》
34. 《入世商务英语写作的措施研究》
35. 《例析英译汉中形象语言的处理》
36. 《英语学习从“说”开始》
37. 《英语“课堂方言”对学习口语的影响与对策》
38. 《高职学生英语单词拼写错误的类型，原因及解决方法》
39. 《论英语写作中隐谕的应用》
40. 《学生英语写作中的错误与英语写作教学之间的关系》
41. 《大学生在运用定语从句时常见错误及分析其原因》
42. 《商务英语专业毕业生就业岗位之探讨》
43. 《汉译英中遇到新词语的译法问题》
44. 英汉互译中词义的不对应（文化意义、风格意义、修辞意义等）
45. 形象语在写作中的修辞效果
46. 礼仪在商务谈判中的作用
47. 礼仪在商务谈判中的作用
48. 影响英语写作中衔接手段的因素
49. 影响长句翻译的因素
50. 汉语中新词汇的翻
5.急求一篇商务英语毕业论文
金华外贸行业商务英语人才需求状况的调研 此份论文包括，任务书，论文，开题报告，调研表，论文字数：4702，页数：13 论文编号：YY207 【摘要】随着我国经济的迅速发展和国际交流日益增多，我国与世界的距离进一步缩小，对外经贸业务也呈现出前所未有的繁荣景象。
本课题主要针对近年来金华地区对商务英语专业人才需求状况，以金华等中心城市劳动力市场为研究对象，进行多角度的分析，并以此为基础，提出重点关注学生学习能力的培养和综合素质的教育；明确课程开发和专业建设与地方经济发展的关系；同时提出对商务英语专业有建设性的启示，以便给人才和企业同时带来更好的效益。Abstract: With the rapid development of economy in our country and frequent contacts between different countries, intercultural communication is getting more and more,which has further shortened the distance between China and the whole world, with an unprecedented prosperity appearing in the foreign trade business. This subject is mainly concerned with the situation of the demand for business development. With labor market in the key city like Jinhua as its research target, we make analysis from various angles, then based on that we put forward the idea of paying close attention to the development of students' learning ability and comprehensive quality, make clear the relation of course development and profession to local economy, and raise constructive inspiration for business English profession so that it can offer greater benefits to talents and enterprises. 【关键词】金华地区，商务英语，人才需求，综合素质Key words: Jinhua, business English, talent needs, overall quality Contents 1. A brief introduction of the present international situation and foreign trade company in Jinhua prefecture……………………………….…………………11.1 Social background…………………………………………………………………….11.2 An introduction of foreign trade in Jinhua。
..1 2. An investigation and analysis on commercial English professional demand……………………………..……………………………………………….22.1 An analysis of enterprises' need changes for professional personnel in recent years…………………………………………………………………………………32.2 An analysis of enterprises' need for personnel types and ability requirements……4 2.3 The current supply-demand situation of business English talents in Jinhua…………5 2.4 A research on quality requirements for graduates of business English………….6 3. A forecast on the development prospect and new requirement of foreign trade business………………………………………………………………………………74. Constructive inspiration for business English majors…………。
..84.1 The development of academic ability keeping pace with education of comprehensive quality………………………………………………………………………………..84.2 Course development, major reform and new major setting should keep pace with local economic development………………………………………………………。84.3 To pay attention the development of students' ability of using technology and crosswise developing…………………………。
.95. Concluding remarks…………………………………………………………。..10References…………………………。
………………………………………………….10 以上回答来自： /54/。
6.求一篇有关商务英语毕业论文
提供一些商务英语专业毕业论文的题目，供参考。
1. 《影响中国学生英语口语流利性的障碍研究》 2. 《跨文化交际中英语口语能力的培养》3. 《商务英语的特点及翻译技巧》4. 《商务英语函电在对外贸易中的作用》5. 《单证员/报关员/跟单员等在国际贸易中的地位》6. 《商务英语函电翻译技巧》7. 《商务谈判中英语的重要性》8. 《浅谈出口结汇风险的防范》9. 《中国退税制度的改革及其影响》10. 《商标名称的翻译与策略》11. 《外贸企业信用风险管理与控制》12. 《2007年外资银行在我国本土注册探讨》13. 《我国利用国际贷款/国际援助现状分析》14. 《WTO与我国反倾销探讨》15. 《我国对外直接投资之现状》16. 《内陆地区对外贸易发展策略研究》17. 《中印两国两国对外贸易战略分析》18. 《人民币升值对我国出口贸易的影响》19. 《浅谈商务英语写作时避免修饰语错位的方法 》20. 《商务函电翻译的用词技巧》21. 《外商直接在华投资探讨》22. 《社会文化迁移对中国式英语的影响》23. 《我国外贸出口品牌战略的实施与研究》24. 《商务英语专业口语课程教学探讨》25. 《入世对我国农产品贸易的影响与对策研究》26. 《应对经济全球化，加快我国企业跨国经营》27. 《英语写作中常见中式英语分析》28. 《入世商务英语写作的研究》29. 《制单工作在国际结算中的地位》30. 《关税壁垒与非关税壁垒探讨》31. 《浅谈实质利益谈判法》32. 《国际电子商务发展面临的新问题》33. 《学生商务英语写作中的错误与商务英语写作教学之间的关系》34. 《大学生在运用定语从句时常见错误及分析其原因》35. 《跨国公司在华扩张模式透析》36. 《汉译英中遇到新词语的译法问题》37. 英汉互译中词义的不对应（文化意义、风格意义、修辞意义等）38. 形象语在写作中的修辞效果39. 形象语在英汉诗歌互译中处理手段上的差异40. 我国中小企业开拓国际市场之探讨41. "10+1"自由贸易区未来前景展望42. 汉语中新词汇的翻译技巧43. 商务英语的特征与翻译44. 珠江三角洲外贸现状及存在的问题45. 南昌现利用外资纵谈46. 广州/深圳等地区三资企业结构分析47. 浅谈广州等地区外贸企业的困境与出路。
7.求一个商务英语专业的毕业论文题目~ 谢谢啦~
1. 《商务英语课程设置的探讨》2. 《跨文化因素对英汉翻译的影响》3. 《商务英语的特点及翻译技巧》4. 《商务英语函电在对外贸易中的作用》5. 《单证员在国际贸易中的地位》6. 《商务英语函电翻译技巧》7. 《商务谈判中英语的重要性》8. 《浅谈出口结汇风险的防范》9. 《中国退税制度的改革及其影响》10. 《商标名称的翻译与策略》11. 《外贸企业信用风险管理与控制》12. 《2007年外资银行在我国本土注册探讨》13. 《我国利用国际贷款/国际援助现状分析》14. 《WTO与我国反倾销探讨》15. 《我国对外直接投资之现状》16. 《内陆地区对外贸易发展策略研究》17. 《中印两国两国对外贸易战略分析》18. 《人民币升值对我国出口贸易的影响》19. 《浅谈商务英语写作时避免修饰语错位的方法》20. 《商务函电翻译的用词技巧》21. 《外商直接在华投资探讨》22. 《社会文化迁移对中国式英语的影响》23. 《我国外贸出口品牌战略的实施与研究》24. 《商务英语专业口语课程教学探讨》25. 《入世对我国农产品贸易的影响与对策研究》26. 《应对经济全球化，加快我国企业跨国经营》27. 《英语写作中常见中式英语分析》28. 《入世商务英语写作的研究》29. 《制单工作在国际结算中的地位》30. 《关税壁垒与非关税壁垒探讨》31. 《浅谈实质利益谈判法》32. 《国际电子商务发展面临的新问题》33. 《商务英语写作中的错误与商务英语写作教学之间的关系》34. 《清算所在期货市场上的地位》35. 《跨国公司在华扩张模式透析》36. 《汉译英中遇到新词语的译法问题》37. 英汉互译中词义的不对应（文化意义、风格意义、修辞意义等）38. 我国市场经济国家地位与反倾销39. 如何防范信用证诈骗40. 我国中小企业开拓国际市场之探讨41. "10+1"自由贸易区未来前景展望42. 汉语中新词汇的翻译技巧43. 商务英语的特征与翻译44. 珠江三角洲外贸现状及存在的问题45. 南昌现利用外资纵谈46. 广州/深圳等地区三资企业结构分析47. 浅谈广州等地区外贸企业的困境与出路48. 浅谈广州等地区出口产品结构的市场分布49. 商务英语专业毕业生就业岗位之探0. 单证员跟单员等资格证书现状思考51. 礼仪在商务谈判中的作用52. 跨国公司的本土化经营战略及其实施53. 中国在亚洲区域合作中的地位和作用54. 延长我国加工贸易国内价值链问题探析55. 中国贸易的现状和前景56. 我国西部地区引进外资问题研究57. 人民币业务对外开放之探讨58. 浅谈涉外合同英语特色59. 海外投资与出口贸易的相互关系60. 文化和地理因素对外商在中国直接投资的影响61. 绿色壁垒对关税壁垒的替代效应研究62. 新贸易保护主义的政策调整与我国贸易发展63. 贸易磨檫及其解决机制研究64. UCP600-信用证领域的新规则探讨65. 论>的适用范围及总则66. 浅谈>下卖方的知识产权担保义务67. 我国纺织业出口竞争秩序现状分析与对策探讨68. 浅谈来料加工与进料加工的利弊69. 经纪佣金商或场内经纪人在期货交易中的地位70. 浅谈商检证书在国际贸易中的作用。
8.急求商务英语毕业论文
Recent Developments in Translation Studies as Seen from Three Representative Books Published in the 1990's Dan SHEN Abstract: In the field of translation studies, despite the existence of multiple approaches, two trends of development seem to have been dominating in recent years: one based on linguistics in the wide sense; the other marked by a historical-descriptive orientation. While the two trends of development are contrastive with each other, they share one thing in common, namely, both being essentially empirical, forming a contrast to translation studies with a somewhat 'purely' theoretical orientation. The present paper offers a discussion of some recent developments in the field by way of reviewing three representative books published in the 1990's. Through the present review, we may get a glimpse not only of the characteristics of the two major trends of development, but also of certain features of the theoretical versus the empirical orientation. Key words: translation studies, developments, representative books 20世纪80年代初以来，西方翻译研究进展迅速。
如果说西方译学研究在60和70年代的突飞猛进主要得益于语言学的快速发展的话，在近二十年里，文化研究、文学研究、人类学、信息科学、认知科学、心理学和广义上的语言学等均对翻译学科的发展起了较大的推进作用（参见Gentzler 1993, Neubert & Shreve 1992）。尽管翻译研究的方法纷呈不一，但近年来可以说有两大派别占据了主导地位：一派以广义上的语言学（尤其是语篇语言学和话语分析）为基础，致力于建构和发展经验性质的翻译科学；另一派则从历史的角度通过描写的方式来研究翻译问题，意在揭示翻译实践与研究中蕴含的文化与政治因素（参见Venuti, 1997）。
9.商务英语专业论文有哪些格式要求
(1)封面；（2）目录；（3）内容摘要和关键词；（4）题目和正文；（5）结尾；（6）参考文献；（6）致谢。
1、封面 在论文完成后打印，题目宋体小三号加粗，其他内容宋体四号 2、论文目录 {目录黑体二号加粗居中；内容换行四号宋体）第一页 3、论文摘要（ 摘要黑体三号加粗顶格；内容换行四号宋体）第二页 4、论文关键词 （关键词黑体三号加粗顶格；内容换行四号宋体）第二页 5、论文题目 （正文前黑体三号加粗居中，上下各空一格）第三页 6、论文内容 （宋体小四号；段首空两格） 7、论文结尾 （结尾语和感谢词黑体三号加粗顶格，内容换行四号宋体） 8、参考文献 （黑体三号加粗顶格，内容换行四号宋体）（主编、参考书或期刊，出版社及年份、）。
10.适合商务英语专业的毕业论文
The Impact of Enterprise Resource Planning Systems on Management Accounting: An Australian Study Abstract Information technology is significantly changing the operating practices of an increasing number of companies globally. These developments have important implications for the accounting profession and in particular accounting practices in the twenty-first century. This study examines the development of enterprise resource planning (ERP) systems as a means of illustrating how changes in information technology allows all systems in a company to be linked to manage operations holistically. The study investigates the change in accounting systems using a sample of Australian companies with emphasis on the adoption of ERP systems including the potential impact of ERP on capital budgeting processes. The results show that ERP systems are changing management accounting practices, although at this stage, the impact on capital budgeting techniques appears to be limited. The findings contribute to the emerging body of literature on the development of ERP systems and its impact on management accounting teaching and research. Key words: Management accounting, capital budgeting, enterprise resource planning systems, information technology. 1. Introduction During the past decade an increasing number of companies have been impacted by information technology in terms of computerized transaction processing and electronic telecommunications such as that done with the Internet, intranet, and extranet. For competitive reasons, companies have had to change from manual and then mainframe systems to what has been called enterprise resource planning (ERP) systems. An ERP system has a common database or data warehouse that links together all systems in all parts of a company including, for example, capital budgeting with financial, control, manufacturing, sales, fixed assets, inventory, human resources modules, etc. An ERP system, by linking all systems through a data warehouse, allows a company to manage its operations holistically. A second impact of ERP systems has been a general shift to manage at the activity level rather than at the more abstract level of financial transactions. This means that management accounting, with its focus on activities, can be most effective when it is used with ERP systems to incorporate the activity level for costing and performance measurement. To be effective an ERP system will contain an extensive chart of accounts or codes for activities such as accurate recording and tracking of activities, revenues and costs. The coding incorporates stable entities of a business, such as divisions, plants, stores, and warehouses. At a detailed level there are codes for functions such as finance, production, sales, marketing, and materials management. There are also the traditional financial account codes such as assets, liabilities, revenues, and expenses, and the central ERP feature of coding processes, activities, and sub-activities. There must be consistent coding among all parts of a company in order for them to relate to one another. As the ERP system incorporates activities in terms of quantities of resources, including labour, a record of resource use is maintained. Therefore, performance can be measured in physical terms and compared to standards, which allows for the calculation of variances. This performance measurement at the activity level serves as a feedback system on efficiency and effectiveness. The confusion from abstract monetary measures is erased, and what is actually happening with the conversion of resources into goods and services can be seen. ERP systems have the potential to change management ccounting systems with more detailed, more integrated, and faster produced information. To date the research on the impact of ERP systems on management accounting can best be described as preliminary. It has involved case studies of one or two companies at a time and some field studies. The findings from these studies have been largely anecdotal. Also, some have been deductive in that arguments based on ERP attributes have been made on how management accounting should be affected. For instance, in a field study, Cook et al. (2000) described activity-based capital budgeting at a division of a US telecommunications company. The findings from Cook et al.'s field work suggests that ERP systems can increase the effectiveness of capital budgeting by anchoring financial numbers to activities rather than stopping at monetary measures with pre-ERP practices. The 。
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