众文网1.高分求5篇新媒体英语文献
1. Atton, Chris "Reshaping Social Movement Media for a New Millennium." Social Movement Studies, 2, (2003)2. Volkmer, Ingrid (1999) News in the Global Sphere. A Study of CNN and its impact on Global Communication, Luton: University of Luton Press.3. Durham, M & Kellner, Douglas (2001) Media and Cultural Studies Keyworks, Malden, Ma and Oxford, UK, Blackwell Publishing4. Lister, Martin, Dovey, Jon, Giddings, Seth. Grant, Iain. & Kelly, Kieran (2003) "New Media: A Critical Introduction", London, Routledge5. Manovich, Lev (2001) 'The Language of New Media' MIT Press, Cambridge and London6. Schorr,A & Schenk,M & Campbell,W (2003),Communication Research and Media Science in Europe, Mouton de Gruyter, Berlin, pg. 57。
2.高分求5篇新媒体英语文献
1. Atton, Chris "Reshaping Social Movement Media for a New Millennium." Social Movement Studies, 2, (2003)
2. Volkmer, Ingrid (1999) News in the Global Sphere. A Study of CNN and its impact on Global Communication, Luton: University of Luton Press.
3. Durham, M & Kellner, Douglas (2001) Media and Cultural Studies Keyworks, Malden, Ma and Oxford, UK, Blackwell Publishing
4. Lister, Martin, Dovey, Jon, Giddings, Seth. Grant, Iain. & Kelly, Kieran (2003) "New Media: A Critical Introduction", London, Routledge
5. Manovich, Lev (2001) 'The Language of New Media' MIT Press, Cambridge and London
6. Schorr,A & Schenk,M & Campbell,W (2003),Communication Research and Media Science in Europe, Mouton de Gruyter, Berlin, pg. 57
3.求助一般关于传播学的外文文献
英文传播学文献
1. Mass communication, an introduction / John R. Bittner. -- 4th ed. -- Englewood Cliffs, N.J. : Prentice-Hall, c1986.
2. Mass communication research methods / Anders Hansen, Simon Cottle, Ralph Negrine, Chris Newbold. -- Basingstoke, Hampshire : Macmillan, 1998.
3. Mass communication theory : an introduction / Denis McQuail. -- 2nd ed. -- London ;Newbury Park : Sage Publications, 1987.
4. Mass communication theories and research / Alexis S. Tan. -- 2nd ed. -- New York : Wiley,c1985.
5. Media impact : an introduction to mass media / Shirley Biagi : c1990. 1
6. Mass media and society / edited by James Curran and Michael Gurevitch //London ; N
4.找 新闻专业（英文文献）
繁体版：都市报微博：以内容建设为中心的探讨英文版：On the Dilemma and Outlet Metropolis英文版：On the foreign name in mind the spirit of journalistic professionalism
英文版：Metropolis microblogging: to explore the contents of construction as the center
英文版：Under the traditional newspaper media convergence trends and opportunities facing the dilemma
英文版：TV news coverage of the activities leading "go turn change"
英文版：Mining local cultural resources to build brand part with the story
5.谁能提供一些关于出版传媒的英语文献资料
How Does Web Design Fit In?I tend to define Web design as being one of many disciplines within the larger field of design (a peer to print design, industrial design, interior design, etc.). To step back even further, I see design as a discipline within the field of art (a peer to painting, illustration, sculpture, etc.) The point is that in order to start with a discussion about the fundamentals of design as they relate to Web design we need to understand that there is a good degree of inheritance that design has received over the years from other art forms. These art forms, such as lithography, typography, painting/illustration and industrial design, evolved over many centuries, and a number of basic ideas have emerged as providing universal guidance to any artistic endeavor. When talking about fundamental concepts we inevitably look outside our discipline and adopt a slightly larger perspective.The first three articles of this column will be dedicated to unearthing these universal gems of insight so that we may better understand our profession. In the first two articles, we will adopt a larger perspective to establish a foundation. In the third article we will tie it all together, using real-world examples to see how the basics are put into practice through the medium of the Web.YES。
6.关于网络广告的英文文献
Online advertisingOnline advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.Competitive advantage over traditional advertisingOne major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.Purchasing variationsThe three most common ways in which online advertising is purchased are CPM, CPC, and CPA.CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand. CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted. Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1] Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.Floating ad: An ad which moves across the user's screen or floats above the content. Expanding ad: An ad which changes size and which may alter the contents of the webpage. Polite ad: A method 。
7.论文摘要翻译（新闻传播）方面
Has been hailed as a symbol of American culture of McDonald's in China is almost a household name. In the downtown section of McDonald's restaurants everywhere can see the advertisement, signs and so on. McDonald's formation and development of brands and advertising communication are inseparable. McDonald's thesis tried various forms of advertising (including signboards symbols, outdoor advertising, television ads, etc.), as well as ads, content, content, analysis of McDonald's advertising in China the formation of the spread of its brand, shaping and maintaining relationship . As well as the analysis of brand image to consumers. On the final McDonald's brand advertising dissemination of offensive,What we can be inspired and learn from. Key words: ad advertising spread in the form of advertising McDonald's brand image to consumers。
8.关于网络广告的英文文献
Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Competitive advantage over traditional advertising One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response. Purchasing variations The three most common ways in which online advertising is purchased are CPM, CPC, and CPA. CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand. CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website。
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