众文网1.市场营销英文文献翻译成中文3000字
一、服务营销。
现代经济发展的一个显著特征是服务业的蓬勃发展，其在国民经济中的地位愈来愈重要，服务营销的重要性日益突出，中国已经加入WTO ，外资企业纷纷抢滩中国，中外服务市场营销大战将出现白热化的态势。现实经济生活中的服务可以区分为两大类。
一种是服务产品，产品为顾客创造和提供的核心利益主要来自无形的服务。另一种是功能服务，产品的核心利益主要来自形成的成分，无形的服务只是满足顾客的非主要需求。
贝瑞认为，在产品的核心利益来源中，有形的成分比无形的成分要多，那么这个产品就可以看作是一种“商品”（有形产品） ；如果无形的成分比有形的成分要多，那么这个产品就可以看作是一种“服务”。与服务的这种区分相一致，服务营销的研究形成了两大领域，即服务产品的营销和顾客服务营销。
服务产品营销的本质是研究如何促进作为产品的服务的交换；顾客服务营销的本质则是研究如何利用服务作为一种营销工具促进有形产品的交换。但是，无论是服务产品营销，还是顾客服务营销，服务营销的核心理念都是顾客满意和顾客忠诚，通过取得顾客的满意和忠诚来促进相互有利的交换，最终实现营销绩效的改进和企业的长期成长。
First, services marketing. Modern economic development is characterized by a significant service industry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service products, product creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, products, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the product's core interests, the tangible and intangible elements of composition to be more than that, then the product can be seen as a "commodity" (tangible products); if intangible components of tangible elements to more than that, then the product can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, products, marketing and customer service marketing. Service is the essence of product marketing, how to promote the exchange of product services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible products. However, both services product marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. 二、网络营销。 互联网络是一种利用通讯线路，将全球电脑纳入国际联网的信息传送系统必将是未来市场营销最重要的渠道。
网络营销的特性包括；可24 小时随时随地地提供全球性营销服务；电脑可储存大量的信息，代消费者查询，可传送的信息数量与精确度，远超过其他媒体；能因应市场需求，及时更新产品或调整价格；减少印刷与邮递成本；且无店面租金，节约水电与人工成本；可避免推销员强势推销的干扰；可经由信息提供与互动交谈，与消费者建立长期良好的关系。互联网络是一种功能最强大的营销工具，它同时兼具渠道、促销、电子交易、互动顾客服务以及市场信息分析与提供的多种功能。
它以声光互动沟通的特质，作为跨越时空的媒体，已深深吸引年青一代人的眼光。此外，它所具备的一对一营销能力，正是符合[ 分众营销]与[ 直效营销]的未来趋势。
网络营销可视为一种新兴的营销渠道，它并非一定要取代传统的渠道，而是经由信息科技发展，来创新与重组营销渠道。但不可否认的是，网络营销必然会给传统营销造成冲击，因此商业界必须要注意这种趋势，并与软件产业作密切的联系与合作。
以广告业为例，在最新媒体时代，销售是从开始到完成的一贯作业，就是说由吸引注意、引发兴趣、造成购买欲、进行采购，一气而成，而广告公司将参与营销的全程。商业企业也有必要改变传统的组织形态，提升新媒体部门的功能，引进兼具营销素养与电脑科技的人才，未来才能具备市场的竞争优势。
Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer 。
2.市场营销外文参考文献
2、（美）约翰.A.昆奇著，吕一林译，？市场营销管理—教程与案例？北京.北京大学出版社，2000
3、查尔斯.戴克著，李圣贤译宝洁的观点内蒙古.内蒙古人民出版社1999
4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000
5、RaymondP.Fisk等著，张金成等译，《互动服务营销》北京.机械工业出版社2000
6.菲利普？？科特勒.营销管理[M].北京：中国人民大学出版社，2001
3.求一份营销策略方面的论文文献,要中英文都有的
参考文献
〔l」黄凤玲.关注烟草经济高增长下的深入调整，《中国烟草》，2005.3,
38一39页
〔2」〔美〕斯蒂芬卫罗宾斯.《管理学》第7版，中国人民大学出版社，2004,
365页
〔3」钟涛、何立眠、朱佳著.《整合营销》，山西经济出，1998,127页
[4」麦克尔.波特.《竞争优势》，华夏出版社，2005,202页
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65页
〔6〕国家局经济运行司.盘点成果稳中进取，《中国烟草》，2005.3,
21页
[7〕编者.2004中国烟草回眸，《中国烟草》，2005.3,45页
[8]彻纳东尼和麦唐纳著.《创造强有力的品牌》，中国经济出版社，2004:
26页
[9」刘钟详.国际卷烟流行口味特点及其对我国消费的影响，《烟草科
技》，2006.4,61页
仁10〕编者.2007中国烟草回眸，《中国烟草》，2007.12,12页
【11]刘宗柳.卷烟消费的市场现状与潜力分析，《中国烟草》，2006.6,
47页
〔1幻王长根.《学习型企业文化理论与实践》中国经济出版，2005,
123一124页
「13〕于建原.《营销管理》，西南财经大学出版社，2003,96页
〔14」中国江西网，中国卷烟零售户经营状况调查，W卿.jxcn.。n
〔15〕龚锦华.（（企业战略、文化、管理研究报告》，2006,162页
〔16」毕长敏主编.烟草流通企业战略与管理，东北财经大学出版社，
2004.6,137页
〔17」刘志峰.零售业态之变催促烟草流通改革，《中国烟草》，2006.8
55页
[18]中国烟草在线e more beautiful tradition. You will find himself very beautiful, the old man is beauty. You will know, father is satisfied, pay is happy. Choose filial old man! Action is the proof!。
5.急求营销英文参考文献
wikipedia "marketing" 有非常多的连结中英文都有Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.Four PsMain article: Marketing mixIn the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. * Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. * Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. * Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.。
6.急
一、商品销售 研究市场营销职能，经验的做法是从商品销售入手。
美国市场营销协会定义委员会1960年曾发表过这样一个定义：“市场营销是引导商品或劳务从生产者流向消费者或其使用者的一种企业活动。”这个定义虽不承认市场营销就是销售，但是认为市场营销包含着销售，也包含着对商品销售过程的改进与完善。
许多学者认为这个定义过于狭窄，不能充分展示市场营销的功能。然而，不论其是否恰当，这个定义清楚地揭示了市场营销与商品销售的关系。
商品销售对于企业和社会来说，具有两种基本功能，一是将企业生产的商品推向消费领域；一是从消费者那里获得货币，以便对商品生产中的劳动消耗予以补偿。企业是为了提高人们的生活水平而采用先进生产组织方式进行社会化生产的产物。
在资源短缺的现实经济中，它通过在一定程度上实现资源集中和生产专业化，能够利用规模经济规律来提高生产效率，创造和传播新的生活标准。商品销售是生产效率提高的最终完成环节，即通过这个环节把企业生产的产品转移到消费者手上，满足其生活需要。
在另一方面，社会选择市场和商品交换方式，在企业转让产品给消费者的同时，通过让企业获得货币，是因为社会需要保持企业生产经营的连续，以便更多地获得提高生产效率的好处。通过商品销售，让商品变为货币，社会可以为企业补充和追加投入生产要素，而企业因此也获得了生存和发展的条件。
商品销售十分重要。企业需要尽最大努力来加强这一职能。
其具体的活动包括：寻找和识别潜在顾客，接触与传递商品交换意向信息，谈判，签订合同，交货和收款，提供销售服务。然而，进行商品销售是有条件的。
要顺利进行商品交换的有关条件包括：（1）至少有两个主体，他们分别拥有在自己看来是价值相对较低、但在对方看来具有更高价值的有价物（商品、服务的货币），并且愿意用自己所拥有之物来换取对方所拥有的有价物；（2）他们彼此了解对方所拥有的商品的质量和生产成本；（3）他们相互之间可以有效地进行意见沟通。例如洽谈买卖条件，达成合同；（4）交易发生后他们都能如意地消费和享受所得之物。
但是常常发现，这些条件不是处处成立的，因此企业经常会面临销售困难的局面。为了有效地组织商品销售，将企业生产的商品更多地销售出去，营销部门就不能仅仅只做销售工作，还必须进行市场调查研究、组织整体营销、开发市场需求等活动，而且要等到后面这些工作取得一定效果以后，才进行商品销售。
First, merchandise sales Research marketing functions, experience from the practice of selling goods start. American Marketing Association definition of the Commission in 1960 had published such a definition: "Marketing is to guide producers of goods or services from consumers or users of the flow of a business activity." This definition does not recognize the marketing is marketing, But that marketing includes sales, also includes the sale of goods to improve and perfect the process. Many scholars believe that this definition is too narrow, can not fully demonstrate the functions of marketing. However, regardless of whether they are appropriate, this definition clearly reveals the marketing and merchandising relationship. Sales of goods for business and society, has two basic functions, the first enterprise to the production of consumer goods areas; First, from the consumer to obtain money, goods to the production of labor compensation to be consumed. Enterprises is to improve people's living standards and the use of advanced production organization conducted a product of social production. The reality of the shortage of resources in the economy, it adopted a certain extent, to achieve the concentration of resources and production specialization, to take advantage of economies of scale to improve productivity, create and disseminate new standard of living. Sales of goods is more efficient production of the final links, through this part of the production of products transferred to the hands of consumers to meet their needs. On the other hand, social choice markets and commodity exchange, the transfer of enterprise products to consumers at the same time, through which enterprises will be able currency, because society needs to maintain a continuous enterprise production and management, to improve access to the benefits of improved production efficiency . Through the sale of goods, commodities into money, social enterprises can add and additional input factors of production, and the corporate therefore also has been the survival and development conditions. Sales of goods is very important. Enterprises need to make the greatest efforts to strengthen this function. Their specific activities include: find and identify potential customers, contacts and exchange of goods intention to convey information, negotiations, contracts, delivery 。
7.市场营销的论文（英文）
We have no and naked, no natural born poor. Life is up to grab is accepted, the old man, all is the guide, the heart of choice. Someone to heal old daughter, dissolved, To support the old people, not hesitate heavy gold. Someone believes in "good filial first", Someone ran XiaoYi ShengSiGuan "a". Some old people choose to choose, Shan refused. Beauty and ugliness, good and evil, all in a deathless, science, or, in the twinkling. Show filial obedience so much, just want to tell you, choose filial piety, don't let cloud cover, and let bilge blind eyes, for old people, for himself, and holding a pure, filial piety. Filial piety and sentenced to between inverse for pushing, pion, choose die, LiKui split between mother tiger newspaper alone, choose DE zhao later, Father: for the incense is warm, age WangWenYi body feed mosquitoes. Father can help you a lot. Make a valuable, the real life social conscience of conscience, people will donative you return. A man in the storm, will survive their lives to save the old man, A journey in the desert will resolutely solution under a pot of water to his last old man. But the old man ride in some apparent pride; and under, Someone from a degenerate into key son, That old man to save someone variable labor, Someone is playing time points, old man, scold, short pleasure, long lament. Standing in the crossroads in my life, don't go the wrong way! Land and buildings, money, don't take it with, want so much why? End, but nothing, even old man, even life, even if again, even turn, whereby the sympathy and earned a few tears? No one to help you. If you are the eagle, choose to respect, If you are ShaOu, knew support, If you are a sparrow, will consciously serve elder, If you are a person, he should know filial respect parent, old man. If you are a reluctant to lose your personality, a mediocre, will not corrode your, do a pure matchless you, holding on as snow filial piety, clean and beautiful, despite all filthiness and all society, selfish, filial piety to man. If the father, the world will become more beautiful tradition. You will find himself very beautiful, the old man is beauty. You will know, father is satisfied, pay is happy. Choose filial old man! Action is the proof!。
8.跪求一遍5000字左右的关于营销渠道的外文文献,要有中文翻译
跪求一遍5000字左右的关于营销渠道的外文文献，要有中文翻译。希望正在写毕业论文和写好论文的大哥大姐帮帮忙。发到我的邮箱里面liujun2810@163.com
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