本科毕业生论文范文英文(英语本科毕业论文范文)

1.英语本科毕业论文范文

不知道下面这个能否合你要求。

呵呵 （因字数有限制，我可发给你） 英语本科毕业论文 The Spirit of Revolt of Tess --Study in Tess of the D'Urbervilles Thesis statement: Everyone knows that Tess's life is a great tragedy, but she is still a courageous woman who dares to fight by all means. In order to defeat the unfortunate fate she always resists the decadent society, the traditional concept, and the hypocrisy religion. Outline Ⅰ.Brief Introduction to Tess of the d'Urbervilles A. Women's role in industrial movements during 19th century in England B. A brief commentary of the novel 1. the writer --Thomas hardy 2. general introduction of the novel Ⅱ.Tess's spirit of revolt all through her life A. Tess's fight to the moribund society 1. the moribund society 2. Tess's fight to the moribund society B. Tess's resistance to the traditional moral concept 1. the traditional moral concept 2. Tess's resistance to the traditional moral concept C. Tess's resistance to the hypocritical religion 1.the hypocritical religion in that time 2. Tess's resistance to the hypocritical religion D. Tess's resistance to the unfortunate marriage 1.Tess's unfortunate marriage 2. Tess's resistance to the unfortunate marriage Ⅲ.Conclusion: In a word, Tess has shown a powerful woman's image to common people with her unyielding spirit of revolt. She, to the moribund society, traditional old morals, hypocritical religion, capitalist marriage system, has carried on the strongest revealing and criticism. Her kindhearted enlightenment, noble emotion, strong personality, and her resistance in imbuing all rooted in the hearts of the people forever, worth savoring. Abstract This paper mainly focuses on the spirit of revolt of Tess. First of all, this paper begins with a brief introduction to the novel. Then, this paper makes a brief commentary of the novel. Moreover, it concentrates on :(1) Tess's fight to the moribund society. (2) Tess's resistance to the traditional moral concept. (3) Tess's resistance to the hypocritical religion. (4) Tess's resistance to the unfortunate marriage. And at last the paper reveals that Tess is actually a character with the spirit of revolt all through her life. key words:tragedy,Spirit of revolt,industrial movement,unfortunate fate 内容提要 本文研究的是小说主人公“苔丝”的“反抗精神”。首先，本文对小说的背景做了介绍。

然后，对文本进行简要评论。再次，本文主要从以下四个方面对文本主人公“苔丝”的“反抗精神”进行集中讨论：（1） 苔丝对腐朽社会的抗争；（2） 苔丝对传统的道德观念的反抗；（3） 苔丝对伪善的宗教的反抗；（4） 苔丝对不幸婚姻的反抗。

最后，揭示出苔丝整个人生经历中的反抗精神。 关键词：悲剧，反抗精神，工业运动，不幸命运。

2.英语本科毕业论文范文

不知道下面这个能否合你要求。

呵呵 （因字数有限制，我可发给你） 英语本科毕业论文 The Spirit of Revolt of Tess --Study in Tess of the D'Urbervilles Thesis statement: Everyone knows that Tess's life is a great tragedy, but she is still a courageous woman who dares to fight by all means. In order to defeat the unfortunate fate she always resists the decadent society, the traditional concept, and the hypocrisy religion. Outline Ⅰ.Brief Introduction to Tess of the d'Urbervilles A. Women's role in industrial movements during 19th century in England B. A brief commentary of the novel 1. the writer --Thomas hardy 2. general introduction of the novel Ⅱ.Tess's spirit of revolt all through her life A. Tess's fight to the moribund society 1. the moribund society 2. Tess's fight to the moribund society B. Tess's resistance to the traditional moral concept 1. the traditional moral concept 2. Tess's resistance to the traditional moral concept C. Tess's resistance to the hypocritical religion 1.the hypocritical religion in that time 2. Tess's resistance to the hypocritical religion D. Tess's resistance to the unfortunate marriage 1.Tess's unfortunate marriage 2. Tess's resistance to the unfortunate marriage Ⅲ.Conclusion: In a word, Tess has shown a powerful woman's image to common people with her unyielding spirit of revolt. She, to the moribund society, traditional old morals, hypocritical religion, capitalist marriage system, has carried on the strongest revealing and criticism. Her kindhearted enlightenment, noble emotion, strong personality, and her resistance in imbuing all rooted in the hearts of the people forever, worth savoring. Abstract This paper mainly focuses on the spirit of revolt of Tess. First of all, this paper begins with a brief introduction to the novel. Then, this paper makes a brief commentary of the novel. Moreover, it concentrates on :(1) Tess's fight to the moribund society. (2) Tess's resistance to the traditional moral concept. (3) Tess's resistance to the hypocritical religion. (4) Tess's resistance to the unfortunate marriage. And at last the paper reveals that Tess is actually a character with the spirit of revolt all through her life. key words:tragedy,Spirit of revolt,industrial movement,unfortunate fate 内容提要 本文研究的是小说主人公“苔丝”的“反抗精神”。首先，本文对小说的背景做了介绍。

然后，对文本进行简要评论。再次，本文主要从以下四个方面对文本主人公“苔丝”的“反抗精神”进行集中讨论：（1） 苔丝对腐朽社会的抗争；（2） 苔丝对传统的道德观念的反抗；（3） 苔丝对伪善的宗教的反抗；（4） 苔丝对不幸婚姻的反抗。

最后，揭示出苔丝整个人生经历中的反抗精神。 关键词：悲剧，反抗精神，工业运动，不幸命运。

3.英语本科论文?

我觉得写翻译最好写，我的毕业论文就是写的翻译类的。 Contents

Abstract……..……………………………………………………。…………..……………I KeyWords…..………………………………………………………。…………..……………I 摘要……..……………………………………………………。…………..……………I 关键词……..……………………………………………………。…………..……………I Introduction…………………………………………………………………….……。……1 Ⅰ.……………………。…………。….…2

A.…………………………………..….…..…2 B.………………….…..…….….………………3 C.………………….…..….……….………4

Ⅱ.………………….…。………….….…..5 A.LexicalFeature…。……。…………。..………。………。…………..…..……..……5 B.SyntacticFeature……….…………。…………..…………。…………。.…………5 C.TextualFeature…..……。…………。.…………。……………。……………。……6 Ⅲ.…。…………….…….……7

A.HansJ.Vermeer:Skopotheorie…。.…………。……………。…….….…。.…。…7

B.ChristianeNord:FunctionplusLoyalty………….……………..…。.…….….…。。.9 Ⅳ.……………….……10 A.InformativeFunction……。..…………。。…..…………。…………。……………10 B.AestheticFunction……….……。…………。…………。…………………………12

C.VocativeFunction……..……………..…….…。….………。…………。………13

D.Culturaladaptation…..……….……………。….………。…………。………….…15 Conclusion……………………………………………………………….………………….18 Bibliography…………………………………………………………………..………..…….19 Acknowledgement……………………………………………………………….…。………20 我写的是《从功能性角度研究商品说明书的翻译》本来准备写从跨文化角度 但是没有人写过呵呵。

4.全英语论文3000字

Published in 1847, WUTHERING HEIGHTS was not well received by the reading public, many of whom condemned it as sordid, vulgar, and unnatural--and author Emily Bronte went to her grave in 1848 believing that her only novel was a failure. It was not until 1850, when WUTHERING HEIGHTS received a second printing with an introduction by Emily's sister Charlotte, that it attracted a wide readership. And from that point the reputation of the book has never looked back. Today it is widely recognized as one of the great novels of English literature. Even so, WUTHERING HEIGHTS continues to divide readers. It is not a pretty love story; rather, it is swirling tale of largely unlikeable people caught up in obsessive love that turns to dark madness. It is cruel, violent, dark and brooding, and many people find it extremely unpleasant. And yet--it possesses a grandeur of language and design, a sense of tremendous pity and great loss that sets it apart from virtually every other novel written. The novel is told in the form of an extended flashback. After a visit to his strange landlord, a newcomer to the area desires to know the history of the family--which he receives from Nelly Deans, a servant who introduces us to the Earnshaw family who once resided in the house known as Wuthering Heights. It was once a cheerful place, but Old Earnshaw adopted a "Gipsy" child who he named Heathcliff. And Catherine, daughter of the house, found in him the perfect companion: wild, rude, and as proud and cruel as she. But although Catherine loves him, even recognizes him as her soulmate, she cannot lower herself to marry so far below her social station. She instead marries another, and in so doing sets in motion an obsession that will destroy them all. WUTHERING HEIGHTS is a bit difficult to "get into;" the opening chapters are so dark in their portrait of the end result of this obsessive love that they are somewhat off-putting. But they feed into the flow of the work in a remarkable way, setting the stage for one of the most remarkable structures in all of literature, a story that circles upon itself in a series of repetitions as it plays out across two generations. Catherine and Heathcliff are equally remarkable, both vicious and cruel, and yet never able to shed their impossible love no matter how brutally one may wound the other. As the novel coils further into alcoholism, seduction, and one of the most elaborately imagined plans of revenge it gathers into a ghostly tone: Heathcliff, driven to madness by a woman who is not there but who seems reflected in every part of his world--dragging her corpse from the grave, hearing her calling to him from the moors, escalating his brutality not for the sake of brutality but so that her memory will never fade, so that she may never leave his mind until death itself. Yes, this is madness, insanity, and there is no peace this side of the grave or even beyond. Many people in the world are trying to find a perfect companion.Some of these may marry and not know what their new husband or wife is like.This kind of situation often leads to separation or hostility. Other situations may develop between two friends that stem from jealousy, desire for revenge, uncaring parents, etc. Emily Brontë's Wuthering Heights displays several characteristics of destructive relationships. Three of these are uncaring parents, marriage without knowing the person, and jealousy. Uncaring or unsympathizing parents are shown throughout this story to be an element of destructive relationships. Because Heathcliff gained all the attention from Mr. Earnshaw, Hindley became disassociated from his father. This separation continued until after Mr. Earnshaw had died.Another example is between Hindley and Hareton. Hindley became such a drunk and a gambler that he could not properly care for young Hareton. This led to a separation between Hareton and his father as well. One primary example of an uncaring parent is shown between Heathcliff and his son Linton.Heathcliff did not even want his son for anything except enacting a part of his revenge. This is shown by Linton's fear of Heathcliff and Heathcliff's enmity toward his son. Linton even says "。

my father threatened me, and I dread him - I dread him!"(244) to express his feeling about Heathcliff.The hostility and separation between father and son in this book shows that uncaring parents can cause serious damage in relationships with their children. This element of destructive behavior may stem from an unhappy marriage in which the husbands or wives don't know each other. This had happened between Isabella and Heathcliff. Isabella did not really 。

5.急求英语论文范文2000字

About this discussion, I would like to introduce two steps. First step, I want to introduce the potential advantages of formal strategic planning approaches. Then I will introduce the second step: some important reasons about the formal strategic planning is of limited benefit to organisations operating in uncertain and dynamic environments. Finally, The main purpose of this paper is to prove the formal strategic planning is of limited benefit to organisations operating in uncertain and dynamic environments. My conclusion will emphasize it again. First, how should we understand the formal strategic planning? The objective of the formal strategic planning is to convey that a company's strategic planning process includes specific systematic procedures used to gain the involvement and commitment of those principal stakeholders affected by the plan (J. Richard Falshaw, Keith W. Glaister, Ekrem Tatoglu, 2006 ). What is the purpose of strategic planning? Generally, formal Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to carry on this strategy. In order to determine the direction of the organization, it is necessary to know its current position and the possible ways through which it can pursue a particular course of action strategic planning do with at least one of three key questions: "What do we do?" "For whom do we do it?" and "How do we excel?"( J. Scott Armstrong , 1986 ). OK, I have a simple introduction about the character and purpose of formal strategic planning. Then we must make clear about the structure about formal strategic planning approaches. There is common view about strategic planning researchers that the strategic planning process consists of three major parts: (1) Formulation (which includes developing a mission, setting major objectives, assessing the external and internal environments, and evaluating and selecting strategy alternatives). (2) Implementation. (3) Control. (J. Richard Falshaw, Keith W. Glaister, Ekrem Tatoglu, , 2006 ). Some famous formal strategic planning approaches include SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), Balanced Scorecards, Scenario planning, PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors).给分的话我帮你继续写。

6.写一篇英语800字小论文

In modern society, we tend to become more and more aware of our living environment or physical environment, because we is not clean as before. So many people now choose their house as to its environment but not its location and expenses to afford it. As we all know, the environment pollution is more and more serious during these years, what we could do is to make great efforts in protecting environment gradually. As to government pollution, as to common people. We also try to protect it and make it remain clean. Although we have managed to protect the environment to a certain extent. It is still a very long way to go. The phoenix Mountain is a place of interest. Every day, it welcome a great many visitors. Years ago, a few people didn`t care about environment protection there. For example, waste paper, plastic bags and tins carelessly disposed could be seen everywhere. A few visitors not only killed animals, caught birds, but also picked up flowers and dug trees. What`s more, some of them set fire for cooking in the woods. People showed a real concern over the problem . And fortunately, measures have been taken to deal with the problem. As a result, the environment there has changed. For example, the visitors take away their rubbish. They do not hunt any more. Besides, people protect trees and all kinds of plants. Futhermore, all the tourists bring their food for lnch by themselves in order not to cause fire. Now ,it is more beautiful than before. We must sing high praise for the good deeds. man and environment the world we live in is becoming more and more intolerable because of environmental destruction. bird flu and sars are two typical examples that environmental destruction may threaten our life. besides, forest destruction , water and air pollution result in decrease of planting land and unpleasant weather. serious as the problem seems, we can come up with some measures to deal with it. first of all, the authorities should adopt the policy of “sustainable development”, and laws concerning environmental protection should be put into effect and enforced strictly just as our government has been doing. what' s more, every citizen should realize the seriousness of the problem and make concerted efforts to protect our environment. in addition, planting trees helps improve and beautify the environment.。

7.求一篇8000到10000字左右的英语论文,关于文学题材的就行,要全英

1.苏东坡的文学背景和他的赋 SU TUNG-PO'S LITERARY BACKGROUND AND HIS PROSE-POETRY by Qian Zhongshu (Primarily written as a foreword to “Su Tung-Po's Prose-poems” translated into English With Notes and Commentaries by C. D. Le Gros Clark, this is published here by kind permission of Mr. Le Gros Clark. Those who are interested in textual criticism may consult Mr. Wu Shih-ch'ang's review in Chinese which appeared in The Crescent Monthly, Vol. IV, No. 3. –Ed.) Of the Sung dynasty, it may be said, as Hazlitt said of himself, that it is nothing if not critical. The Chinese people dropped something of their usual wise passiveness during the Sung dynasty, and “pondered, searched, probed, vexed, and criticized”. This intellectual activity, however, is not to be compared with that of the Pre-Chin period, the heyday of Chinese philosophy. The men of the Sung dynasty were inquisitive rather than speculative, filled more with a sense of curiosity than with a sense of mystery. Hence, there is no sweep, no daring, no roominess or margin in their intellectualism. A prosaic and stuffy thing theirs is, on the whole. This critical spirit revealed itself in many directions, particularly in the full flourish of literary criticism and the rise of the tao-hsüeh （道学）， that mélange adultere of metaphysics, psychology, ethics and casuistry.Literary criticism in China is an unduly belated art. Apart from a handful of obiter dicta scattered here and there, Liu Hsieh's Literary Mind （刘勰文心雕龙） and Lo Chi's A Prose-poem on Literature （陆机文赋） are the critical writings that count up to the Sung dynasty. There is Chung Yung's Classification of Poets （钟嵘诗品） of course. But Chung Yung is a literary genealogist rather than a critic, and his method of simply dividing poets into sheep and goats and dispensing praise or dispraise where he thought due, is the reverse of critical, let alone his fanciful attempts to trace literary parentages(1). Ssu-Kung Tu's Characterisations of Poetry （司空图诗品） is a different matter(2). Ssu-Kung Tu seeks to convey purely with imagery the impressions registered by a sensitive mind of twenty four different kinds of poetry: “pure, ornate, grotesque,” etc. His is perhaps the earliest piece of “impressionistic” or “creative criticism” ever written if any language, so quietly ecstatic and so autonomous and self-sufficient, as it were, in its being but it fails on that very account to become sober and proper criticism. It is not until the Sung dynasty that criticism begins to be practiced in earnest. Numerous “causeries on poetry” （诗话）are written and principles of literature are canvassed by way of commentaries on individual poets. Henceforth, causeries on poetry become established as the vehicle for Chinese criticism. One must note in passing that there do not appear professional critics with the rise of criticism. In those good old days of China, criticism is always the prerogative of artists themselves. The division of labour between critics and artists in the West is something that the old Chinese literati would scoff at. The criticism of Sung dynasty, like all Chinese criticismsbefore the “New Literature Movement” with the possible exception of Hsieh's Literary Mind, is apt to fasten upon particulars and be given too much to the study of best words in best places. But it is symptomatic of the critical spirit, and there is an end of it.The Chinese common reader often regards the men of the Sung dynasty as prigs. Their high seriousness and intellectual and moral squeamishness are at once irritating and amusing to the ordinary easy-going Chinese temperament. There is something paralyzing and devitalizing in their wire-drawn casuistry which induces hostile critics to attribute the collapse of the Sung dynasty to its philosophers. There is also a disingenuousness in their attempts at what may be called for want of a better name, philosophical masquerade: to dress up Taoism of Buddhism as orthodox Confucianism. One need but look into Sketches in a Villa（阅微草堂笔记）and Causeries on Poetry in a Garden（随园诗话） to see what a good laugh these two coxcombs of letters, Chi Yuen （纪昀） and Yuan Mei （袁枚） have had at the expense of the Sung philosophers and critics respectively. Nevertheless ofe is compelled to admit that the Sung philosophers are unequalled in the study of mental chemistry. Never has human nature been subject to a more rigorous scrutiny before or since in the history of Chinese thought. For what strikes one most in the tao-hsüeh is the emphasis on self-knowledge. This constant preying upon itself of the 。

8.英语毕业论文模板

英语专业的论文我就多了，不过你给的分也太多了点，给你发些题目吧，追加就分，给个红旗，同性恋和文化多元性《德伯家的苔丝》悲剧成因探析 浅析广告英语中的修辞西方思潮对当代中国青年的负面影响论美国电影对中国电影业造成冲击的原因 逃避，不如直面 ——浅谈“逃避主义”的根源 英汉广告文化和翻译从尊卑与平权看中西方文化的道德差异分析《傲慢与偏见》中的一个次要人物 做合格的外贸人才——针对英语专业在校生从电影《美丽人生》看完美男人形象 浅谈中学英语听说教学 从《宠儿》透视美国黑人女性的悲剧与成长《哈姆雷特》戏剧中的悲剧因素 英国女王伊丽莎白一世的宗教改革 英国战争对英语习语的影响 个体语言与语境 开发草地生态旅游促进西部经济发展 海丝特与卡米拉爱情观的对比分析 愉快教学法在初中英语教学中的研究中学英语教学中的肢体语言的应用 解读《简。

爱》的帝国主义意识 浅析美国早期移民文化 中国和西方的酒文化 中英死亡委婉语对比分析苔丝的反叛精神 浅谈交际法在中学英语教学中的应用 关于攀枝花市公示语汉英翻译的调查与分析 消除不良商标翻译的策略 大学英语教学中的弊端及对策 论美国“西进运动”的双刃性 七曲山大酒店的管理弊端及其对策 从《鲁滨逊漂流记》看人的性格对命运的决定作用 企业文化对企业发展的作用 论中西方文学作品对正面人物的刻画 一位坚强独立的女性——简·爱 试论格萨拉生态旅游区的现状及发展前景妇女——当代美国社会不可小觑的力量 浅谈格萨拉景区旅游开发前景 像鲁滨逊一样在逆境中创造精彩 初中英语课堂互动教学的探索 论旅游英语的特征 中学生个体差异与英语素质教育商标语的翻译 初中学生个体差异与英语教学 论《美国悲剧》中萝贝塔的悲剧性 从现代汉语中的外来词看中国文化对西方文化的吸收与 论《白象似的群山》中海明威独特的写作风格 攀枝花民族中学英语教学特性分析及对策 从福娃“改名”谈文化词的翻译策略 美国英语与英国英语在词汇上的差异 非语言交际在中学英语教学中的有效应用 从《哈利·波特》看儿童的成长 浅析苔丝之死 《老人与海》象征主义探究 “师道尊严”对当代中国英语教学的负面影响 日常生活中提高英语口语方法探析 攀枝花生态旅游的发展 在国际商务谈判中建立良好第一印象的技巧 从《西风颂》看英国积极浪漫主义的特征 企业文化在企业发展中的作用 习语及习语的汉英翻译盖茨比美国梦的幻灭——透视现实生活中的爱情 文化差异对第二语言学习的影响 浅析爱默生的《论自助》——人生自主的源泉 在中西方文化背景中对龙的不同阐释 论教学交往互动中的对话 冷战后美国外交的文化阐释 网络对当代青少年的影响 欧美人所理解之天堂世界观 基于作品人物浅析菲茨杰拉德 中国80后一代眼中的美国文化和中国文化 解读《皆大欢喜》中的浪漫主义 从《红字》和《荆棘鸟》看宗教禁欲主义下的爱情跨文化交际与中西文化冲突 谈如何理解海明威《一个干净明亮的地方》网络在中学英语教学中的应用 我看简·爱的爱情 中美家庭教育与个人能力培养 试论言语行为理论在广告语中的运用 《老人与海》的悲剧色彩：对完美主义的质疑 英语名的取名艺术 英语名的取名艺术 分析简·爱的美 中西文化中颜色词的象征意义 重拾爱伦·坡的哥特小说——从写作手法剖析 论《红字》中的孤独因素 汉语语言环境对英语学习的影响 小学英语教育中的新方法 中西方婚俗的差异 斯佳丽：“旧”时代的“新”女性 交际法在中学英语课堂的应用 论修辞在英语广告中的应用 中国西部未来人才需要 论福斯塔夫的性格 从《喧哗与骚动》中凯蒂的悲剧看20世纪初女性的社会 从商标及广告翻译看中英文化差异 儿童英语的交互性教学 英文谚语的文化场景在中译文中的缺失与弥合 浅谈大学生英语口语表达能力的提高 美国高等教育的多元化 教师在小学英语教学中的角色和作用分析罗密欧与朱丽叶的爱情悲剧之研究 放松艺术——论失落情绪的消除社会底层的底层——分析美国非裔妇女的社会地位论中西饮食文化差异 文化认同的悲剧 从美国“迷惘的一代”看当今中国年轻人的生活 中美文化视野中对个人主义的认同差异透过《飘》看现代女性对待生活的态度 美国社会的葛朗台现象 多种方法，提高初中英语课堂效益学前幼儿的英语口语教学方法和技巧 论毒品对青少年的危害 从原创广告分析中美文化差异 乐山大佛风景区宗教旅游资源的研究 从迷茫的玛尔特的悲剧看女性存在的社会价值从伊丽莎白一世的婚姻看现代爱情观 美国黑人文化得以幸存的原因解析 激发学生学习英语的兴趣 英国的民族个性——高贵与务实在饮食中的表现 大学双语教学的现状及对策 倾城之恋》与《飘》的女性主义解读 浅析中国慈善事业发展现状 思想的解放 理性的光芒 浅析美国的个人主义与中国的集体主义林奇与狼牙山五 从英汉习语的翻译看中西方文化差异初中英语教学的弊端及对策论家庭教育和学校教育的结合 都市边缘文化中西方同性恋文化浅析 《简·爱》的浪漫主义解读冷战后的美国对外战略 洋快餐对中国饮食文化的影响 中国教育体制下情境教学法的误区 美国俚语中的文化特征美国黑人文化的灵魂—。

9.商务英语毕业论文范文

英语饮料广告中的语用预设研究 字数：4962.页数：17 论文编号：YY217 Abstract Advertising language has received a thorough study from different aspects. With the development of linguistics, the studies on advertising language are inclined to the relationship between language and context. In this case, pragmatic presupposition appears to be the very tool for its sensitive nature to context. In addition, common ground and appropriateness of pragmatic presupposition also make great contribution to the concise and economical advertisement. However, other properties like one-sidedness, subjectivity and latency are equally noticed. Proper exploitation of these features may develop useful market strategies. Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective. The thesis focuses on the phenomenon of pragmatic presupposition in English advertisement for beverage. Based on the foundational theory, the classifications and functions of pragmatic presupposition are exposed by qualitative study method. Meanwhile, a case study is conducted to tentatively explore the distribution and frequency of each type by quantitative analysis. Research findings show that pragmatic presupposition occurs in 94% of the collected 100 drinks advertisements; the state presupposition accounts for the largest percentage (40%) among all five classifications , followed by belief presupposition, behavior presupposition, existential presupposition and fact presupposition, for 22%, 14%, 13%, 5% respectively. Key Words: advertising language pragmatic presupposition function classifications description 摘要 广告语言的研究一直以来都备受各个领域学者们的青睐。

在语言学领域，语言学的发展使得广告语言的研究逐渐趋向于语言与语境的关系的研究。于是，对语境敏感的语用预设便成为了分析广告语言的理想工具。

语用预设的共知性和合适性简化了广告的语言，节省了广告的费用。另外，语用预设本身还具有单向性、主观性和隐蔽性。

巧妙运用这些特征可以衍生出有效的广告撰写策略。因此，从语用预设的视角研究广告语言是很有意义的。

本文主要致力于研究英文饮料广告语言的语用预设现象。作者以语用预设作为研究基本理论，结合定性研究和定量研究方法，通过分析语用预设在饮料广告中的类型和功能，同时对各预设类型在英文广告中的分布和出现频率也进行调查研究，力图探讨语用预设在英文饮料广告中运用的深度和广度。

调查结果发现：语用预设在英文饮料广告中的运用程度极高，在收集的100条广告语中呈现出94%的高频率。与此同时，状态预设在五种语用预设类型中出现的频率最高，达到40%。

其余的信仰预设、行为预设、存在预设和事实预设分别占22%、14%、13%和5%。 关键词：广告语 语用预设 功能 分类描写 目录 Abstract 。

..1 摘要。

.2 Chapter 1 Introduction。

3 Chapter 2 Literature Review 。

.4 2.1 Previous studies on pragmatic presupposition abroad 。

4 2.2 Previous studies on pragmatic presupposition at home。

.. 5 Chapter 3 Theoretical Foundations。

..6 3.1 The definitions of pragmatic presupposition 。

..6 3.2 The characteristics of pragmatic presupposition。

. 7 3.2.2 Subjectivity。

..7 3.2.3 Latency 。

7 3.3 The classifications of pragmatic presupposition in print advertisement language 8 3.3.1 Existential presupposition 。

8 3.3.2 Fact presupposition。

. 8 3.3.3 State presupposition。

.9 3.3.4 Belief alue presupposition。

9 3.3.5 Behavior presupposition。

10 3.4 Functions of pragmatic presupposition in drink advertisement language。

10 3.4.1 Concise function。

.10 3.4.2 Euphemism function 。

.11 3.4.3 Persuasive function 。

11 Chapter 4 Case Study。

11 4.1 Research aims 。

..11 4.2 Data collection。

.12 4.3 Data analysis 。

..12 4.3.1 Statistic numbers 。

..12 4.3.2 Analysis findings。

14 Chapter 5 Conclusion 。

..15 5.1 General summary 。

15 5.2 Limitations of present study 。

..。

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