众文网1.商务英语毕业论文范文
英语饮料广告中的语用预设研究 字数：4962.页数：17 论文编号：YY217 AbstractAdvertising language has received a thorough study from different aspects. With the development of linguistics, the studies on advertising language are inclined to the relationship between language and context. In this case, pragmatic presupposition appears to be the very tool for its sensitive nature to context. In addition, common ground and appropriateness of pragmatic presupposition also make great contribution to the concise and economical advertisement. However, other properties like one-sidedness, subjectivity and latency are equally noticed. Proper exploitation of these features may develop useful market strategies. Therefore, it is of great significance to study advertising language from pragmatic presupposition perspective.The thesis focuses on the phenomenon of pragmatic presupposition in English advertisement for beverage. Based on the foundational theory, the classifications and functions of pragmatic presupposition are exposed by qualitative study method. Meanwhile, a case study is conducted to tentatively explore the distribution and frequency of each type by quantitative analysis. Research findings show that pragmatic presupposition occurs in 94% of the collected 100 drinks advertisements; the state presupposition accounts for the largest percentage (40%) among all five classifications , followed by belief presupposition, behavior presupposition, existential presupposition and fact presupposition, for 22%, 14%, 13%, 5% respectively.Key Words: advertising language pragmatic presupposition function classifications description 摘要广告语言的研究一直以来都备受各个领域学者们的青睐。
在语言学领域，语言学的发展使得广告语言的研究逐渐趋向于语言与语境的关系的研究。于是，对语境敏感的语用预设便成为了分析广告语言的理想工具。
语用预设的共知性和合适性简化了广告的语言，节省了广告的费用。另外，语用预设本身还具有单向性、主观性和隐蔽性。
巧妙运用这些特征可以衍生出有效的广告撰写策略。因此，从语用预设的视角研究广告语言是很有意义的。
本文主要致力于研究英文饮料广告语言的语用预设现象。作者以语用预设作为研究基本理论，结合定性研究和定量研究方法，通过分析语用预设在饮料广告中的类型和功能，同时对各预设类型在英文广告中的分布和出现频率也进行调查研究，力图探讨语用预设在英文饮料广告中运用的深度和广度。
调查结果发现：语用预设在英文饮料广告中的运用程度极高，在收集的100条广告语中呈现出94%的高频率。与此同时，状态预设在五种语用预设类型中出现的频率最高，达到40%。
其余的信仰预设、行为预设、存在预设和事实预设分别占22%、14%、13%和5%。 关键词：广告语 语用预设 功能 分类描写 目录Abstract 。
..1摘要。
.2Chapter 1 Introduction。
3Chapter 2 Literature Review 。
.42.1 Previous studies on pragmatic presupposition abroad 。
42.2 Previous studies on pragmatic presupposition at home。
.. 5Chapter 3 Theoretical Foundations。
..63.1 The definitions of pragmatic presupposition 。
..63.2 The characteristics of pragmatic presupposition。
. 73.2.2 Subjectivity。
..73.2.3 Latency 。
73.3 The classifications of pragmatic presupposition in print advertisement language 83.3.1 Existential presupposition 。
83.3.2 Fact presupposition。
. 83.3.3 State presupposition。
.93.3.4 Belief alue presupposition。
93.3.5 Behavior presupposition。
103.4 Functions of pragmatic presupposition in drink advertisement language。
103.4.1 Concise function。
.103.4.2 Euphemism function 。
.113.4.3 Persuasive function 。
11Chapter 4 Case Study。
114.1 Research aims 。
..114.2 Data collection。
.124.3 Data analysis 。
..124.3.1 Statistic numbers 。
..124.3.2 Analysis findings。
14Chapter 5 Conclusion 。
..155.1 General summary 。
155.2 Limitations of present study 。
..。
2.商务英语专业毕业论文
我有几个已经做过的课题，是发表在杂志上的题目，有PDF格式的资料，只供参考，其实你可以在已经做过的基础上拓展，或者问导师的意见
<<；试从标记理论视角解析商务英语语言特征>>
跨文化因素与商务英语翻译的准确性
商务英语培训中跨文化语用能力的培养
商务英语专业毕业论文选题一览表
1、商务英语谈判的文化差异
2、商务英语信函的用语特征分析
3、如何对付英语阅读材料中的生词
4、公共场所标语英译调查
5、论信用证软条款的防犯与化解
6、论商务礼仪在商务活动中的重要性
7、商务书信开头语的研究
8、论普通词汇在商务英语中的语义分析
9、商务英语谈判中的礼貌策略研究
10、英文报刊语言特色
11、商务英语在中国加入WTO后的新趋势
12、论商务英语广告语言的特征与表达
13、商务英语专业学生必备的口语能力
14、商务写作中的语气分析
15、商务谈判技巧之我见
16、外资企业外语人才素质现状及要求
17、论国际贸易中英语的作用
18、英语学习从“说”开始
19、商务英语专业毕业生就业岗位之探讨
20、浅析英语语言交际能力培养途径
21、商务英语词汇的特征分析及翻译策略
22、如何处理精读和泛读的关系
23、中国特色词汇及其英译
24、商务英语教学中英语知识与商务知识的关系
25、高职生英语自主学习能力的培养
26、如何提高英语交际能力
27、商务英语学习策略及分析
28、浅谈对信用证的审核
29、虚拟语气与商务英语表达
30、商标名称的翻译与策略
以上只是提供参考
可以 是一个课题得拓展
写论文关键还得看自己哟
3.商务英语论文题目推荐,求推荐
题目有很多，成品，做好的都有
A Stylistic Approach to Chinese-English Translation of International Business Contracts
从文体学角度，以国际商务合同的中国英翻译
An Analytical Study of the Language Features of Business English Correspondence
商务英语函电的语言特点的分析研究
Analysis of Business English Translation from Translatability and Untranslatability
商务英语翻译的可译性与不可译性分析
Application of Refusal Strategies under Speech Act Theory and Politeness Principles in English Business Letters
拒绝策略下的言语行为理论和礼貌原则在英语商务信函中的应用
Language Features of Business English
商务英语的语言特点
Linguistic Features and Translation Techniques of Business English
商务英语和翻译技巧的语言特点
Politeness and Business English Letters
礼貌与商务英语信函
politeness principle in English business correspondence
礼貌在英语商务信函的原则
Pragmatic Principles in English Business Correspondence
商务函电英语的语用原则
Techniques of Translating Business English Correspondence into Chinese
中国翻译技巧到商务英语函电
The Plain English Approach to Written Business Communication
简明英语方针书面商务沟通
The Translation Techniques and Principles of Business English Advertisement
商务英语广告的翻译技巧和原则
商务英语学习中跨文化交际能力培养的研究A Study of the Cultivation of Intercultural Communicative Competence in Business English Learning
（商务英语的语言特点及其翻译技巧）Linguistic Features and Translation Techniques of Business English
4.商务英语专业毕业论文选题
商务英语专业毕业论文参考题目 一、1、商务英语的特点及翻译技巧2、商务英语函电翻译技巧3、商务英语信函的语体分析3、浅谈商务信函的文体特征4、商务英语学习方法探究5、商务英语学习中跨文化交际能力的培养6、国际商务谈判中应注意的文化因素7、商务谈判中的跨文化冲突8、试论普通英语与商务英语的差异9、商务谈判中的语言艺术10、商标名称的翻译与策略11、广告英语的分类与分析12、试论文化因素对商务活动的作用13、商务英语听力策略研究14、商务英语写作问题研究15、商务英语考试技巧研究16、电子商务对国际贸易的影响及对策17、The Ways to Increase the Competitiveness ofChina's Export Goods18、TheAdvantages and the Disadvantages of China's Cheap Labor in Its Foreign Trade19、Multinational Corporations Help ChinaDevelop Its Economy20、Export and Import Are Equally Necessary toChina 二、1、初析英文广告句式结构及修辞的功能2、从文化视角比较中英文广告语言3、国际商务英语信函话语分析4、商务英语发展现状浅祈5、商务英语翻译技巧6、商务英语函电中的文化因素初探7、商务英语专业人才培养模式改革与实践8、试论文化导入在商务英语教学中的作用9、中英文广告标题的共同点10、中英文广告传播之语言特色及跨文化问题11、商品译文的品牌形象对商务英语翻译教学的启示12、商务英语翻译标准初探13、试论商务英语写作的简洁礼貌原则及写作技巧14、我国在国际贸易中实施反倾销的应对策略15、现代商务英语书信的写作风格和语法特点16、英文广告的特点及翻译17、从修辞方面浅探商务英语的语言特色18、浅议国际贸易的几点理论创新19、高职高专商务英语专业教学模式探讨20、商务英语翻译技巧21、商务英语书面语篇词汇特点分析22、礼貌原则在商务英语信函写作当中的应用 三、1、商务英语的特点及翻译技巧 2、商务函电翻译的用词技巧 3、商标名称的翻译与策略 4、商务谈判中的语言艺术 5、商务谈判的文化障碍 6、商务英语课程设置的探讨 7、商务谈判中英语的重要性 8、商务英语学习中跨文化交际能力的培养9、商务谈判中的跨文化冲突10、商务英语阅读研究 11、商务英语写作问题研究 12、商务英语考试技巧研究 13、商务英语听力策略研究 14、商务英语考证口语考试技巧研究 15、商务英语交往中的礼貌原则 16、如何翻译好日常商务文书 17、商务英语信函的语体分析 18、浅谈商务信函的文体特征 19、英语商务信函和合同中被动语态的语用意义及其翻译 20、商务英语汉英翻译中从句的运用技巧 21、商务谈判的艺术性 22、跨文化的商务谈判 23、商务英语的特征与翻译 24、商务英语写作中的错误与商务英语写作教学之间的关系 25、汉译英中遇到新词语的译法问题 26、浅谈涉外合同英语特色27、商务英语背景知识与商务英语28、广告英语的分类及分析 29、国际商务谈判中的“文化壁垒”30、英语口语或语法在商务领域中的应用 四、1、论文化因素对英汉翻译的影响 2、商务英语的特点及翻译技巧 3、商务函电翻译的用词技巧 4、商标名称的翻译与策略 5、商务谈判的艺术性 6、跨文化的商务谈判 7、美国英语习语与文化 8、中美日常交际中的文化差异 9、TheCultural Comparison in Business Activities 商务活动中的中西方文化差异 10、商务英语交往中的礼貌原则 11、如何翻译好日常商务文书 12、商务英语信函的语体分析 13、浅谈商务信函的文体特征 14、英语商务信函和合同中被动语态的语用意义及其翻译 15、商务英语汉英翻译中从句的运用技巧 16、论跨文化因素对商业广告英语翻译的影响 17、跨文化商务交际中的语言和非语言因素 18、浅谈英语告示语的语言特色与翻译 19、商务英语信函的用语特征分析（An Analytical Term Features ofEnglish Business Correspondence ） 20、商务英语学习方法 21、跨文化交际与中西文化冲突 22、国际商务中的跨文化交际问题 23、商务谈判中的跨文化冲突 24、国际商务谈判中应注意的文化因素 25、国际商务谈判中的“文化壁垒” 26、广告英语的分类及分析 27、商务英语背景知识与商务英语Business Knowledge and Business English 28、虚拟语气与商务英语表达Subjunctive Mood and Business English 29、跨文化交际在商务英语学习中的运用Utilization of Cross-culture Communication in BusinessEnglish Learning 30、商务英语学习中跨文化交际能力的培养Developing Cross-culture Communication Skill in BusinessEnglish Learning 31、商务英语在国际营销中的作用The Role of Business English in International Marketing32、礼仪在商务谈判中的作用 33、Etiquettein Business Activities 商务活动中商务礼仪 五、1、商务英语信函的写作特点2、商务谈判中的跨文化冲突3、商务英语中的委婉策略4、商务英语书信翻译的特点5、商务英语听力理解障碍分析及对策6、网络与商务英语学习7、商务活动中的中西方文化差异8、商务英语专业毕业生就业岗位之探讨9、礼仪在商务谈判中的作用10、影响高职学生口语能力的因素及对策11、浅谈高职学生英。
5.商务英语专业的可以写哪些题目的论文
提供一些商务英语专业毕业论文的题目和写作方向，供参考。
1。 《影响中国学生英语口语流利性的障碍研究》 2。
《跨文化交际中英语口语能力的培养》 3。 《商务英语的特点及翻译技巧》 4。
《商务英语函电在对外贸易中的作用》 5。 《单证员/报关员/跟单员等在国际贸易中的地位》 6。
《商务英语函电翻译技巧》 7。 《商务谈判中英语的重要性》 8。
《浅谈出口结汇风险的防范》 9。 《中国退税制度的改革及其影响》 10。
《商标名称的翻译与策略》 11。 《外贸企业信用风险管理与控制》 12。
《2007年外资银行在我国本土注册探讨》 13。 《我国利用国际贷款/国际援助现状分析》 14。
《WTO与我国反倾销探讨》 15。 《我国对外直接投资之现状》 16。
《内陆地区对外贸易发展策略研究》 17。 《中印两国两国对外贸易战略分析》 18。
《人民币升值对我国出口贸易的影响》 19。 《浅谈商务英语写作时避免修饰语错位的方法 》 20。
《商务函电翻译的用词技巧》 21。 《外商直接在华投资探讨》 22。
《社会文化迁移对中国式英语的影响》 23。 《我国外贸出口品牌战略的实施与研究》 24。
《商务英语专业口语课程教学探讨》 25。 《入世对我国农产品贸易的影响与对策研究》 26。
《应对经济全球化，加快我国企业跨国经营》 27。 《英语写作中常见中式英语分析》 28。
《入世商务英语写作的研究》 29。 《制单工作在国际结算中的地位》 30。
《关税壁垒与非关税壁垒探讨》 31。 《浅谈实质利益谈判法》 32。
《国际电子商务发展面临的新问题》 33。 《学生商务英语写作中的错误与商务英语写作教学之间的关系》 34。
《大学生在运用定语从句时常见错误及分析其原因》 35。 《跨国公司在华扩张模式透析》 36。
《汉译英中遇到新词语的译法问题》 37。 英汉互译中词义的不对应（文化意义、风格意义、修辞意义等） 38。
形象语在写作中的修辞效果 39。 形象语在英汉诗歌互译中处理手段上的差异 40。
我国中小企业开拓国际市场之探讨 41。 "10+1"自由贸易区未来前景展望 42。
汉语中新词汇的翻译技巧 43。 商务英语的特征与翻译 44。
珠江三角洲外贸现状及存在的问题 45。 南昌现利用外资纵谈 46。
广州/深圳等地区三资企业结构分析 47。 浅谈广州等地区外贸企业的困境与出路。
6.求商务英语论文（英文论文）一篇
Derivatives, as financial instruments, have gained an increasingly important role to the financial status of big companies around the globe. Their importance can be primarily illustrated by the huge development of the derivatives exchange markets in the most developed countries, with banks usually being at the centre of trading of these powerful financial tools. The very essence of their importance lies to the fact that companies can use them to reduce uncertainty or risk that stems from entrepreneurial activities. Financial managers use derivatives to understand the risks that their firms are exposed to daily and thus are able to pursue higher returns, given the fact that higher returns impose higher risks. The management of high risks enables companies to reduce the danger of financial losses and in the same time achieve higher returns. The extended use of derivatives can also attribute further benefits to the financial position of firms by improving several other corporate actions like cheaper borrowing, tax planning and ensuring safer loan payback. However, derivatives' trading has been a cause for huge corporate losses for many companies, the financial management of which ignored the high risks involved in the use of those financial instruments. This essay will attempt to examine the ways in which companies can use derivatives to modify their financial position.A derivative (or derivative security) can be defined as a tradable asset whose intrinsic value depends on or derives from the value of an underlying asset (like shares or bonds), a commodity (like oil or gold) or an abstract measure (like interest rates or indexes). This dependency of the derivatives' value is the reason why they are also called contingent claims. This last definition of derivatives describes accurately their nature of being an exercisable right or obligation rather than a tradable good. This right or obligation is the exact legal contract that acquires value like a real asset, and therefore can be traded. People have implemented derivatives, as legal contracts, since ancient times, although their systematic use and trading began in the late nineteenth century. However, the past thirty years witnessed a massive growth in the volume of derivatives' trading. Nowadays, derivative markets account for a significant amount of the world financial exchange system, and their types and use keeps developing and adapting to the different financial needs of the various industries. Common types of derivatives are options, futures, forwards, forward rate agreements and swaps, while other less common types are caps, floors, exotic options, Over-The Counter (OTCs) and exchange-traded derivatives. A brief description of the most common derivatives is given below.An option is a contractual agreement that the gives the right and not the obligation in one party to buy or sell an underlying commodity or asset at a given price anytime during a pre-specified period of time. At the end of the pre-specified period this right can be exercised or not, according to the option's holder needs, thus the name of the derivative. If an option gives the buyer the right to purchase an asset (a number of shares for example) at a given price during a time period, this option is called call option. By the end of the period the right expires and after that date the option loses its value. On the contrary, if a similar contract gives the buyer the right to sell an asset (at an agreed price and up to a given date), it is then called put option. Call and Put options enable their holders to make profits, reducing the uncertainty of the future value of the underlying asset because they can be tradable at any time before the expiry date. If the underlying asset is a share index like FTSE 100, S&P 500 etc. then the purchased right is called index option.Futures are also contractual agreements between two parties to buy or sell an asset at a specific time and a pre-specified price. However, a future represents an obligation, not a right, to proceed in the specific transaction, thus neither of the two parties can back away once the agreement is made (or the future is purchased). Thus a holder of a future buys the obligation of the other party and not the right, as in options. However, futures are tradable derivatives and are exchanged in a regulated market, like options. This characteristic allows their holders to change their position, according to the change of the underlying asset value through time before the date of the contracted transaction. However, they are very standardised and so they might not be very attractive to companies with specific financial needs. A future having as 。
7.商务英语论文a report on market怎么写啊,可以写哪方面的内容啊,
说真的你说的 report on market，是一个比较泛题目。
通常的，可以从以下几个方面开始写1、市场概述 2、市场分类 3、市场参与者 4、市场细分 5、根据各细分市场的及经营业务制定的营销策略 6、细分市场的根据（受益细分：地理，消费心理，收入等） 7、预期收益 8、效果跟踪 9、数据统计与分析 10、引用数据。 论文资料来源，你可以到GOOGLE，输入：template of a report on market 就会出来很多资料，英文的。
template 是模版的意思，你搜到的资料会比中文多。 祝你好运。
8.求一篇2000字的商务英语论文
The characteristics of the world top 500 enterprises and its enlightenment to Chinese enterprises A, the definition of us-funded enterprises in the world World us-funded enterprises that adopt diversified business, implement the strategy of globalization, assets, strong, has a large and strong, the core competitiveness of enterprises has significant influence on the development of world economy and stability of the world's leading multinational companies.Second, the world a us-funded enterprise features1) ability to innovate Everything in the world has a production, development and decline of life cycle.Enterprise as economic actors also undergoes a start-up period, rising period, height, decay time and ruin the life course.Enterprise is the key of the length of the life cycle after a start-up period, how to accelerate the rise period, prolong their heyday, the arrival of the postponed its decline period.Product life cycle relative to the enterprise life cycle is short, the enterprise must develop more innovative products of market value, one or several products meet after rising and heyday, when its not yet enter the decline phase, the other one or several products have reached the peak.So interlocking, bobo is connected, the enterprise will be endless.In 2004, in "fortune" the world "of the" top 500 enterprises in the 21st, annual revenues of $80.501 billion of Siemens to reveal a "longevity" enterprise: the secret of technology innovation.After more than a century and a half of the long journey, Siemens technology innovation constantly, constantly develop innovative products, always all is given priority to with invention of technology innovation in the work first, attaches great importance to scientific research and development work, and constantly put scientific research achievements into realistic productivity as soon as possible.Can say, Siemens is the birth and development of enterprises in technological innovation.Technology innovation has become a strong core of the enterprise values, become thick accumulation of enterprise culture, is the source of continuously improve enterprise core competitiveness.2) the implementation of the strategy of differentiation Differentiation strategy is the product or service provided by enterprises implement differentiation, to establish enterprise something unique in the industry, is to build enterprise core competitive ability.The implementation of differentiation strategy to make the enterprise the management in the industry competition superior and obtain higher returns.Positioning differentiation is to provide customers with unique product and industry competition is very different and super service, by customer requirement and enterprise competence of matching to determine the positioning of the enterprise, as the essence of the differentiation strategy.Porsche as Germany's small and medium-sized automobile company, in a wide variety of automotive industry, only choose sports as main products, with high and new technology to create excellent performance and is famous for its excellent quality, framed with a "technology" to harness the wisdom, roam the motorists customers.Thus formed the unique product positioning, unique customer orientation, unique price positioning, as well as to meet the needs of customers and constant innovation of technology, unique in the world of its own, as the world's largest special automobile manufacturing company, Germany's famous sports car production enterprises, become the model of implementing differentiation strategy.3) the brand advantage The world famous brand, refers to the world market with outstanding performance, get customer recognition and favor, have a huge effect, with a strong competitive advantage of product brand, trademark and trade name.As the world famous brand, must have the following characteristics: first, has the high international reputation.Second, has the very high international reputation.Third, has great economic value.Fourth, have a high degree of international market share and market globalization.Fifth, brand culture and product has a high degree of international integration.In an increasingly turbulent and changeable market economy, brand has become a winning customer loyalty and enterprise for long-term survival and growth of the key.In 2004, in "fortune" the world ranked 70th in the "top 500" enterprises, the annual business income is 48.318 billion dollars in unilever as the world's top consumer goods manufacturers, in the process of its development, has been successful for more than international brand acquisition operation, and good at would buy local 。
9.全英文的商务英语论文
1 from business English language characteristics of business English translation 2 in cross-cultural communication interpretation 3 business English translation errors analysed 4 discuss trademark translation 5 the shallow brand name 6 and the stylistic features of English letters and translation 7 business contract English language characteristics and translation 8 in business negotiations pragmatic analysis of fuzzy language 9 trademark of the principles and methods of translation named 10 2000c business translation methods 11 the language of international business negotiation conflict 12 international business negotiations of the cultural adaptation strategy 13 secretarial English of pragmatic failures 14 of business English words and common vocabulary comparison and analysis The commercial English translation theory and translation skills 16 the differences between Chinese and western culture and business reception 17 and cultural differences of sino-american business negotiations。
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