众文网1.急求营销英文参考文献
wikipedia "marketing" 有非常多的连结中英文都有Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.Four PsMain article: Marketing mixIn the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. * Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. * Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. * Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.。
2.求一份营销策略方面的论文文献,要中英文都有的
参考文献
〔l」黄凤玲.关注烟草经济高增长下的深入调整，《中国烟草》，2005.3,
38一39页
〔2」〔美〕斯蒂芬卫罗宾斯.《管理学》第7版，中国人民大学出版社，2004,
365页
〔3」钟涛、何立眠、朱佳著.《整合营销》，山西经济出，1998,127页
[4」麦克尔.波特.《竞争优势》，华夏出版社，2005,202页
[5]吕忠信.《世界烟草经济》，中国科学技术大学出版社第1版，2006,
65页
〔6〕国家局经济运行司.盘点成果稳中进取，《中国烟草》，2005.3,
21页
[7〕编者.2004中国烟草回眸，《中国烟草》，2005.3,45页
[8]彻纳东尼和麦唐纳著.《创造强有力的品牌》，中国经济出版社，2004:
26页
[9」刘钟详.国际卷烟流行口味特点及其对我国消费的影响，《烟草科
技》，2006.4,61页
仁10〕编者.2007中国烟草回眸，《中国烟草》，2007.12,12页
【11]刘宗柳.卷烟消费的市场现状与潜力分析，《中国烟草》，2006.6,
47页
〔1幻王长根.《学习型企业文化理论与实践》中国经济出版，2005,
123一124页
「13〕于建原.《营销管理》，西南财经大学出版社，2003,96页
〔14」中国江西网，中国卷烟零售户经营状况调查，W卿.jxcn.。n
〔15〕龚锦华.（（企业战略、文化、管理研究报告》，2006,162页
〔16」毕长敏主编.烟草流通企业战略与管理，东北财经大学出版社，
2004.6,137页
〔17」刘志峰.零售业态之变催促烟草流通改革，《中国烟草》，2006.8
55页
[18]中国烟草在线mercial competition, an international direction. Increasing degree in business today, more and more intense competition between companies, marketing has become the company's operation and management of an important part of more and more attention to the company manager, marketing battle is intensifying. Marketing and content development is to improve the competitiveness of the enterprise market the most fundamental and most effective way, so a variety of marketing methods, and the constant updates are triggered into a new pattern of marketing. Regional international marketing, sales channels, systematic, marketing, people-oriented ideas, marketing merchandise personalized marketing will become the inevitable trend of development。
4.求关于营销渠道策略的外文书籍,注明书名,作者,出版社,年代,
1.A.Jueland and S.Shugan. Managing Channal Profits[J]. Marketing Science,1983(2):239~272 2.P. Rey and J.Stiglitz. Vertical Restraint and Producers Competition[J]. European Economic Review,1988,32:561~568 3.Choi S.Chan.Price Competition in a Channel Structure with a Common Retailer[J].Markting Science,1991,10(4):271~296 4.G.Shaffer.Slotting Allowances and Retail Price Maintenance:A Comparison of Facilitating Practices[J]. RAND Journal of Economics,1991,22(1):120~135。
5.跪求一遍5000字左右的关于营销渠道的外文文献,要有中文翻译
跪求一遍5000字左右的关于营销渠道的外文文献，要有中文翻译。希望正在写毕业论文和写好论文的大哥大姐帮帮忙。发到我的邮箱里面liujun2810@163.com
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6.跪求 服务营销 英文参考文献 跪求
[1] 靳医兵. 知识经济与服务营销[J]. 商业经济文荟 ， 2001,(01)
[2] 何振亮. 为什么服务营销不足？[J]. 经营管理者 ， 2005,(05)
[3] 钱红. 服务营销与企业竞争[J]. 云南民族学院学报（哲学社会科学版） ， 1997,(02)
[4] 郭箐楠， 敖楚斌. 营销新趋势：服务营销[J]. 科技与管理 ， 2001,(03)
[5] 陈晔， 苗泽华. 服务营销是市场利器[J]. 经济论坛 ， 2001,(07)
[6] 陈祝平. 论开展对服务营销的研究[J]. 财经研究 ， 1993, (04)
[7] 姚作为. 透视服务营销的分析框架[J]. 南方经济 ， 2005,(03)
[8] 宋润生. 论汽车服务营销的理念[J]. 深圳职业技术学院学报 ， 2003,(02)
[9] 虞晶. 服务营销之我见[J]. 科技情报开发与经济 ， 2005,(04)
[10] 俞利军. 从吃说起——服务营销面面观[J]. 网际商务 ， 2001,(Z1)
7.家电营销英文参考文献
Gulati,R.and Garino,J.,Get the right mix of bricks &clicks.Harvard Business Review,Vol.78,No.3,107-114,2000Peppers,D.and Rogers,M.,Managing customer relations:a strategic framework.2004,Hoboken,NJ:Son Wiley &Sons.Grossman,R.P.,Developing and managing effective consumer relationships.Journal of Product &Brand Managemnt,Vol.7,No.1,27-40,1998。
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