众文网1.急求营销英文参考文献
wikipedia "marketing" 有非常多的连结中英文都有Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.Four PsMain article: Marketing mixIn the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. * Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. * Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. * Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.。
2.求关于营销渠道策略的外文书籍,注明书名,作者,出版社,年代,
1.A.Jueland and S.Shugan. Managing Channal Profits[J]. Marketing Science,1983(2):239~272 2.P. Rey and J.Stiglitz. Vertical Restraint and Producers Competition[J]. European Economic Review,1988,32:561~568 3.Choi S.Chan.Price Competition in a Channel Structure with a Common Retailer[J].Markting Science,1991,10(4):271~296 4.G.Shaffer.Slotting Allowances and Retail Price Maintenance:A Comparison of Facilitating Practices[J]. RAND Journal of Economics,1991,22(1):120~135。
3.求一份营销策略方面的论文文献,要中英文都有的
参考文献
〔l」黄凤玲.关注烟草经济高增长下的深入调整，《中国烟草》，2005.3,
38一39页
〔2」〔美〕斯蒂芬卫罗宾斯.《管理学》第7版，中国人民大学出版社，2004,
365页
〔3」钟涛、何立眠、朱佳著.《整合营销》，山西经济出，1998,127页
[4」麦克尔.波特.《竞争优势》，华夏出版社，2005,202页
[5]吕忠信.《世界烟草经济》，中国科学技术大学出版社第1版，2006,
65页
〔6〕国家局经济运行司.盘点成果稳中进取，《中国烟草》，2005.3,
21页
[7〕编者.2004中国烟草回眸，《中国烟草》，2005.3,45页
[8]彻纳东尼和麦唐纳著.《创造强有力的品牌》，中国经济出版社，2004:
26页
[9」刘钟详.国际卷烟流行口味特点及其对我国消费的影响，《烟草科
技》，2006.4,61页
仁10〕编者.2007中国烟草回眸，《中国烟草》，2007.12,12页
【11]刘宗柳.卷烟消费的市场现状与潜力分析，《中国烟草》，2006.6,
47页
〔1幻王长根.《学习型企业文化理论与实践》中国经济出版，2005,
123一124页
「13〕于建原.《营销管理》，西南财经大学出版社，2003,96页
〔14」中国江西网，中国卷烟零售户经营状况调查，W卿.jxcn.。n
〔15〕龚锦华.（（企业战略、文化、管理研究报告》，2006,162页
〔16」毕长敏主编.烟草流通企业战略与管理，东北财经大学出版社，
2004.6,137页
〔17」刘志峰.零售业态之变催促烟草流通改革，《中国烟草》，2006.8
55页
[18]中国烟草在线merce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.
5、
Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.
6、
Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.
7、
Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.
8、
Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.
9、
Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.
10、
Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.
11、
Krishnamurthy S. Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.
7.国际营销英文论文
Definitions of marketingMarketing is the management of exchange relationships. This emphasizes the role of marketing in relating to the world outside the organization. All relationships between the organization and the out side world, especially when they relate to customers, need to be managed. The organization will be judged by customers, suppliers, competitors and other according to their personal experience. Marketing is the management process which identifies, anticipates and supplies customer requirement efficiently and profitably. Marketing is concerned with meeting business objectives by providing customer satisfactions. When people buy products or services they do not simply want the products, they also want the benefits from using the products or services. Products and services help to solve a customer's problem. It is the solution to these problems that customers are buying. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution or ideas, goods and services to create exchanges that satisfy individual and organization goals. Marketing is the performance of business activities that direct the flow of goods and services from organizations' to their customers. Marketing is the process of determining customer demand for a product, motivating its sale and distributing it into ultimate consumption at a profit. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements efficiently and profitably. Characteristics of marketing-oriented companyMarket orientation (market-oriented)Refers to the enterprise in accordance with its own power to match the target market and target user groups requested to design, produce, and deliver products and services. Advantages Disadvantages Product tailored to the needs of the customer Research and development enables the market-led company to keep ahead of the competition Opportunities arise out of a continuous research thrust Knowing you customer enables you to communicate more efficiently, with cost-effective marketing communications Produce what you can sell rather than sell what you produce Leads to long-term relationships with high customer satisfaction Extensive market research needed into customer needs/wants Expensive and time consuming – time delay for product to market 'Me-too' products that can undercut because there are no costs of research and development Irrational customer behavior – no amount of research will alter the fickle nature of the average customer Dynamic nature of market place – today's products become tomorrow's throwaways Too narrow a focusDue to economic development, people's incomes increase, accelerating the pace of life, increasing social interaction, has quietly changed the concept of life, the rapid development of tertiary industry, the food service industry has been seen a lot of favorable market opportunities.1. The increased population eating out of China's population and family structure has undergone great changes with more and more single people. This family structure and lifestyles change may lead to changes in consumer behaviors, more and more people are reluctant to spend too much time on cooking, thus increasing the population eating out.2. The rise a healthy trend of People's living standards improve the living began to focus on the health effects of diet, emphasizing nutrition and food hygiene, respect for dining. People who pursue their own health to the restaurant industry will be tremendous opportunities for a broad market.3. The development of tourism. At present tourism is one of the fastest-growing sectors in China, rising per capita tourist spending, tourism region expanded. For tourists, the food culture is also one of the attractive elements.Meiwei restaurant should to meet market and consumer changes, provide customers with convenient, healthy Chinese fast food. Elements of marketing conceptThe marketing concept is the attitude that business decisions should be based on what the customer wants. Marketing concept is the enterprise business decision-making, organization and management of marketing activities, the basic guiding ideology that is business philosophy. It is a concept, an attitude, or a corporate way of thinking. Marketing concept is a "consumer demand as the center, market as the starting point" business guideline.Marketing conceptThe key to achieving business goals to determine the correct target market needs, all to the consumer as the center, and than the competition more 。
8.跪求 服务营销 英文参考文献 跪求
[1] 靳医兵. 知识经济与服务营销[J]. 商业经济文荟 ， 2001,(01) [2] 何振亮. 为什么服务营销不足？[J]. 经营管理者 ， 2005,(05) [3] 钱红. 服务营销与企业竞争[J]. 云南民族学院学报（哲学社会科学版） ， 1997,(02) [4] 郭箐楠， 敖楚斌. 营销新趋势：服务营销[J]. 科技与管理 ， 2001,(03) [5] 陈晔， 苗泽华. 服务营销是市场利器[J]. 经济论坛 ， 2001,(07) [6] 陈祝平. 论开展对服务营销的研究[J]. 财经研究 ， 1993, (04) [7] 姚作为. 透视服务营销的分析框架[J]. 南方经济 ， 2005,(03) [8] 宋润生. 论汽车服务营销的理念[J]. 深圳职业技术学院学报 ， 2003,(02) [9] 虞晶. 服务营销之我见[J]. 科技情报开发与经济 ， 2005,(04) [10] 俞利军. 从吃说起——服务营销面面观[J]. 网际商务 ， 2001,(Z1)。
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